The power of data analytics in loyalty programmes cannot be overstated. Discover how innovative strategies optimise loyalty programme software for...
The psychology behind gift cards as powerful customer incentives. Learn how they offer autonomy and why they're compelling for businesses.
Paid membership solutions boost client relationships and offer insights. Discover the reasons why this strategic approach is a game-changer for...
Unlock the potential of CRM software integration in marketing. Discover how CRM engages audiences and drives growth through streamlined processes.
Referral marketing has emerged as a driver of customer engagement in the business landscape. Explore how it fosters lasting connections with...
Customer loyalty programs play a pivotal role in long-term business success. Read on to learn how they drive repeat purchases and boost customer...
How to run a gift card program within your loyalty program? Here are some gathered tips for success!
Explore the evolution of loyalty marketing in the data-driven age. Discover how Eber and Sycarda's partnership enhances customer-centric loyalty...
Designing User-Friendly Membership Programs: 5 UI Tips for Creative Inspiration
Trends and strategies to grow your loyalty program in 2023.
Explore expert insights on customer loyalty and retention strategies in the Eber Blog. Elevate your customer retention game today.
Mount Faber Leisure Group launches new cable car collaboration with Pokémon in Singapore, 2023.
Eber is now teaming up with HSBC Smart Solution to make things even easier for business owners.
Apps have become essential for companies looking to grow their customer loyalty. Here's how you can do it.
In this article, we'll explain what Instagram Stories are and give you some tips on how to use them to grow your audience.
Having trouble retaining customers for your SaaS business? Here's what you can do.
Here are ten mistakes eCommerce merchants often make and ways to avoid them.
In this article, you'll learn the important parallels and distinctions between UX and CX.
To understand just how Gen Z has influenced marketing trends in 2022, we’ve compiled 5 tips that could help.
In this article, we explain and demonstrate some examples to help you understand customer retention and customer loyalty better.
As F&B outlet owners, your focus should not only be to attract new customers but to also make them fall in love with your establishment so they keep...
Want to make sure that people never stop visiting your wellness centre? Let’s look at some customer retention tips in this article.
Customer retention is a business’ ability to turn customers into repeat customers. These repeat customers will bring in recurring revenue which...
An omnichannel customer experience means putting the customer at the center. Here's why it's important.
There are several benefits associated with using SEO to improve the customer experience on your website.
Keeping a tight grip on existing customers and retaining them for the long haul requires some modern strategies to engineer customer loyalty.
Follow these tips to launch that holiday marketing campaign for your online business.
According to research, people are 27 times more likely to click on a video instead of a static image.
Regardless of the pandemic challenges, customer service and outsourcing deliver exceptional customer service through new trends and strategies.
Here are some of the top benefits you’ll gain from implementing a loyalty marketing strategy.
This post explains what is a touchpoint, its uses, and the different types of customer touchpoints. Let’s dive right in.
So, how can companies find and attract diverse technical talent? We have some great tips in this article.
So you hear all these stories and realise the importance of a customer loyalty program for your business. Here's how to get started.
Ecommerce Marketing is a mixture of fundamental three factors of everyday lifestyles that create an effective tool.
In this blog post, we'll explore the top customer experience trends that will be prevalent in the coming years and how businesses can adapt to...
While it may get a bit overwhelming when you're a new seller, here are a few strategies you can implement to improve your customer experience.
Do you work hard to get traffic to your Shopify store yet still find it difficult to attract customers?
Christmas and the New Year around the corner spells promotions and sales - a perfect opportunity for a business like yours to maximize sales and...
Good customer experience is vital to your business’ success. By investing time & resources into customer experience, you can enhance your brand...
If you're thinking of launching a paid loyalty program for your business, you're thinking right. Here are 5 good reasons to get a paid loyalty...
Here are some ways that you can improve customer experience for your ecommerce stores.
Be it for a restaurant, retail outlet, or hotel, loyalty programs are not only beneficial towards consumers, but businesses as well.
Here’s a short guide of tips that every small business needs to follow for a successful marketing event.
Consumer loyalty, customer experience, and retail news from all around the world.
Do you know how to create buyer persona for your ecommerce store? This article contains some helpful information.
Looking for a simple strategy to build an email listing for your online store? Here’s an easy guide to understand the email list from the basics.
Ensuring a high level of customer satisfaction can ensure that customers keep coming back to your stores.
What does customer satisfaction mean? Customer satisfaction is the end goal of any business. It’s about how satisfied customers are about your...
Connect with your customers meaningfully and keep them coming back to your store. Here are a few tips to help you out with that
In the 21st century, personalization is what customers want from brands. It has become one of the crucial aims for businesses.
This article will enable you to implement a genuinely customer-centric strategy with the help of data.
GMB listings are a great way of bringing more search engine traffic to your website which can help you dominate your local area.
Loyalty programs are a phenomenal way to improve your relationships with customers and reduce client churn.
Customer feedback is a powerful tool that provides your team with actionable insights to ensure better customer satisfaction.
We’ve put this guide together to help everyone and anyone understand customer retention and apply it to their business.
What does marketing look like in 2021? What do you have to do to retain your customers? We turn to marketing expert Amelia Lim for answers.
At Sytian Productions Web Developer Philippines, we define customer retention as the process of keeping your customers with you.
For your loyalty program to really work, you need your staff members to believe in it and push for sign ups. Otherwise, your loyalty program might...
Hair salons are available everywhere - which makes it even tougher to attract & retain customers. Here are some customer retention tips for hair...
Employee engagement is about making the employee believe in the business and want it to succeed. Their enthusiasm for doing more can also motivate...
One employee with low morale can bring down the whole team. Make sure to keep your team morale high by following these simple & practical steps.
Social media can be a great vehicle to drive customer loyalty and retention. Plus, it is a low-cost strategy to retain existing customers.
Should you use the loyalty program that comes with your POS system or should you invest in a separate one?
Stamp cards are the easiest way to hook customers in and build their loyalty. But are you doing stamp cards the right way?
Moving in 2020, customer experience should be on top of your list. With stiff competition and customers being able to interact with brands at the...
As shoppers in 2021 abandon their previous habits and seek greater convenience, safety and value — how is a retailer to inspire customer loyalty?
As the workforce enters another year of the COVID-19 pandemic and every one having to work remotely, it is crucial now more than ever for employers...
Without a loyal customer base, there's nothing to keep your business afloat to generate sales. This is especially true for e-commerce businesses.
A highly engaged employee and workplace can help the organisation easily achieve its business objectives.
Customer Experience (CX) is essential for every business in the world. Every restaurant, hotel, cafe, grocery store, or bakery owner in the world...
Customer loyalty programs can do wonders for your business. It’s one of the best ways to increase recurring visits from customers and enjoy repeat...
A pilot who soared in the skies for over 40 years, Gerard Gunter never imagined that he was going to retire as a restaurant owner. It all started in...
Attracting and maintaining loyal customers is becoming increasingly difficult as more and more businesses join the market looking for a piece of the...
A loyalty program health check is necessary to determine whether it is helping you reach your business goals while delivering utmost customer...
Branding is everything. According to Oberlo, branding is the process of creating a strong, positive perception of a company, its products or...
Marketing a restaurant doesn’t have to be complicated and expensive. You don’t have to spend a bomb on ads and billboards to gain traction. There are...
Moving into the second quarter of 2020, no one expected the whole world to be struck with a pandemic. No one could have predicted that countries...
Today, we would like to answer one of the most popular question that people often ask: Are loyalty programs a necessity or a luxury? Some would say...
Great food attracts new customers. Great service keeps them coming back for more. We know that serving great food is an important element in running...
When the pandemic hit, many businesses went into a panic mode. Countries went into lockdown, people were told they couldn’t leave their homes, and...
Customer loyalty and brand advocacy play a major role in contributing to a brand’s overall sales. As a retailer, increased loyalty among your...
Customer experience is everything, they say. Experience determines whether or not a customer will seek you out and shop with you again. But not...
Customers are important in any kind of business. More so when you’re running a restaurant. You want every customer to leave your restaurant with an...
Delivering excellent customer experience can ensure repeat customers and increased revenue for you.
As a business owner in 2020, you know that sending emails to your customers is important. You have collected emails from your customers and stored...
One of the easiest and most effective ways to acquire new customers is through referrals. Also known as referral marketing, it means promoting your...
Covid 19 forced a lot of businesses think out of the box in order to keep surviving. Many business owners had to refine their products and services –...
Renowned chain of convenience stores, 7-Eleven has finally launched a loyalty program for their customers. This e-loyalty program will be available...
The coronavirus pandemic has definitely forced business owners to think out of the box in order to keep their businesses running. One advice that has...
Author of the bestselling book “Start With Why” Simon Sinek said in a recent video that there is “no going back to normal”. The recent pandemic has...
We’re well into the final quarter of 2020 and the pandemic is still here. Some countries are Covid-free, but the rest of the world is still fighting...
Who would have thought that a pandemic would strike and we would all have to stay home for months? It’s hard for us and it’s even harder for business...
The recent pandemic that swept the world showed no mercy to anyone. Especially to business owners all around the world – big or small. Classified...
Customers of today expect a lot from brands and businesses. They want quick answers and fixes. They need something – they take out their phone and...
Iman Shoppe Bookstore is just one of the many businesses that were forced to take their business 100% online. They had to close down their physical...
Jungle House’s journey began 12 years ago. The brand was built with a clear vision in mind – to deliver delicious honey to the world, one cup at a...
Many fashion brands have either stopped or slowed down their production of apparel to help in the fight against Covid 19. Some are ramping up efforts...
For most businesses, battling a pandemic is unprecedented. Should you give more discounts? Should you move everything online? Throw in free gifts?...
Covid-19 has totally changed the way businesses operate and communicate with customers. Many businesses have been forced to make some drastic changes...
To date, there are about 785,777 registered Covid-19 cases worldwide. Of these cases, 582,355 are still active cases. Many countries have resorted to...
In a move to combat the contagious coronavirus, Singapore has launched a contact tracing mobile app called Trace Together. The app works by...
When Covid-19 struck early this year, many businesses took a hit. Especially when government around the world started ordering businesses to close...
A recent webinar by Freshworks revealed 8 customer experience (CX) trends for 2020. These trends are the result of researches, studies, analysis, and...
Many businesses have suffered the wrath of the Covid-19. People are panicking. Sales have dropped and some businesses even had to lay off their...
As a business owner or marketer, you are aware that acquiring new customers is way more expensive than retaining one. Therefore, you are always...
Customers today are spoilt for choice – thanks to the power of the internet. Just a simple Google search will reveal 20 different stores selling the...
We hear so much about data. Collect data. Analyse data. Capture this. Capture that. Data, data, data. Before we go into the importance of data, let’s...
Do you know the difference between CRM & CXM and how they can help propel your business?
Are you currently running a business and hoping to boost your revenue? Well, as it turns out, it’s not that difficult to do! According to the...
We keep hearing the words customer experience management these days. Marketers are obsessed with it. Businesses are adapting to it. Wait – what does...
What is consumer experience? Consumer experience is about how a customer feels during and after interacting with your brand. We’re all customers...
Customers are getting smarter each year – and becoming more demanding. Great products and prices are not enough if you want to stand out from your...
It’s frustrating, isn’t it? How many times have you queued up at a bar only to be shoved about and end up being pushed to the back by a bigger,...
What is customer experience? Customer experience is about how a customer feels during and after interacting with your brand. Hubspot defines customer...
Most small business owners think they do not need a loyalty program. They often say things like, “We do not have the budget” “We can’t do this, it’s...
Here are some of the common mistakes that most people make with their loyalty program.
Customers are the core of your business – we all agree on that. As a business owner or manager, you priority is to give your customers the best...
TLDR: Don’t just try to ‘close’ your customers. Instead, solve their problems and foster a relationship with them. Yes, the funnel is dead. Stop...
You may have seen the word omnichannel marketing being thrown around by marketers. It’s almost like the new cool word. But what does omnichannel...
You want to start a loyalty program for your regular customers. But you’re not sure where or how to start. Starting a rewards program for your...
Good customer service isn’t just about smiling, taking orders, and delivering the product. It goes way beyond that. It’s in those little things that...
Most retailers love selling gift cards because they’re pretty much making money without selling anything.
Have you ever won a lucky draw? How did it feel? We bet you felt pretty amazing – even though you only won a thumb drive. How about the time when you...
Planning a holiday? Hop onto Google and search for the best hotel deals in the destination of your choice and you’ll see a plethora of choices. Or...
If there’s one thing we’re all sure of, it’s the fact that the dining scene is more competitive than ever across the world. We’re able to witness...
Long gone are the days where you can rely on products or services alone to sustain a business. Competition is getting stiffer by the day, and...
You’ve probably seen some great examples of how the bulk sending of EDMs can feel so personalised and intimate when opened by each individual reader....
The gift card market has been reported to secure a steady increase over the years, with a 10% average annual growth rate.
Recently I headed for my usual manicure appointment and upon payment, the cashier informed me that my purchases for that day entitled me to a reward...
Electronic Direct Mail, or better known as EDM, are typically used by businesses for marketing purposes. EDM campaigns focuses on sending out email...
More often than not, business owners fail to grasp the importance of giving rewards to their loyal customers. Whether it’s because they feel it’s a...
Remember the time you made a promise to sign yourself up at a gym? Or that very fancy diary you bought because you vowed to be better at managing...
Someone once shared a quote with me, “The quality of the experience will be remembered long after the price has been forgotten.” And although it’s a...
Picture this: you’ve finally launched your own restaurant which has been getting a lot of positive reviews about the food and service from a sensible...
In my previous article, I mentioned briefly on the importance of rewarding your customers and how humans are mysteriously drawn to the word ‘free’....
Last week I had this major craving for açaí smoothie bowls that needed to be addressed. Unfortunately it happened during the peak of the evening rush...
It’s Monday morning and you find yourself lost in thought, staring at blank spaces, and occasionally trying to suppress your involuntary yawns as you...
It all began with an inspiration after a visit to New York City’s sensational cupcake store Magnolia Bakery — the brand that is said to be...