Customer Engagement & Loyalty

Rewards Programme

5 Ways to Boost Customer Loyalty

Customer loyalty programs play a pivotal role in long-term business success. Read on to learn how they drive repeat purchases and boost customer...

Customer Retention

10 Actionable Strategies To Build Your Email List

Looking for a simple strategy to build an email listing for your online store? Here’s an easy guide to understand the email list from the basics. 

Customer Experience

5 Easy Ways To Measure Customer Satisfaction

What does customer satisfaction mean? Customer satisfaction is the end goal of any business. It’s about how satisfied customers are about your...


POS-Based Loyalty Program vs Eber

Should you use the loyalty program that comes with your POS system or should you invest in a separate one?

Customer Experience

5 Benefits of Having A Customer Loyalty Program

Customer loyalty programs can do wonders for your business. It’s one of the best ways to increase recurring visits from customers and enjoy repeat...

Customer Experience

How Technology is Supercharging Customer Loyalty

Attracting and maintaining loyal customers is becoming increasingly difficult as more and more businesses join the market looking for a piece of the...

Customer Experience

Loyalty Programs: A Necessity Or A Luxury?

Today, we would like to answer one of the most popular question that people often ask: Are loyalty programs a necessity or a luxury? Some would say...

Customer Experience

5 Customer Referral Ideas For Any Business

One of the easiest and most effective ways to acquire new customers is through referrals. Also known as referral marketing, it means promoting your...

Customer Experience

Freshworks: 8 CX Trends To Win Customers For Life

A recent webinar by Freshworks revealed 8 customer experience (CX) trends for 2020. These trends are the result of researches, studies, analysis, and...

Customer Experience

4 Ways To Boost Revenue For Your Business

Are you currently running a business and hoping to boost your revenue? Well, as it turns out, it’s not that difficult to do! According to the...

Customer Experience

What Is Consumer Experience Management (CXM)?

We keep hearing the words customer experience management these days. Marketers are obsessed with it. Businesses are adapting to it. Wait – what does...

Customer Experience

Why The Conversion Funnel Is Dead In 2020

TLDR: Don’t just try to ‘close’ your customers. Instead, solve their problems and foster a relationship with them. Yes, the funnel is dead. Stop...


5 Loyalty Program Ideas For Any Business

You want to start a loyalty program for your regular customers. But you’re not sure where or how to start. Starting a rewards program for your...

Customer Experience

5 Ways To Keep Guests Coming Back to Your Hotel

Planning a holiday? Hop onto Google and search for the best hotel deals in the destination of your choice and you’ll see a plethora of choices. Or...

EDM Marketing: Tips, Benefits & How-To

Electronic Direct Mail, or better known as EDM, are typically used by businesses for marketing purposes. EDM campaigns focuses on sending out email...

How To Create Rewards That Deliver Value

More often than not, business owners fail to grasp the importance of giving rewards to their loyal customers. Whether it’s because they feel it’s a...


Five Ways You Can Reward Your Loyal Customers

In my previous article, I mentioned briefly on the importance of rewarding your customers and how humans are mysteriously drawn to the word ‘free’....


4 Tips To Starting An F&B Loyalty Program

Last week I had this major craving for açaí smoothie bowls that needed to be addressed. Unfortunately it happened during the peak of the evening rush...

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