You want to start a loyalty program for your regular customers. But you’re not sure where or how to start. Starting a rewards program for your customers isn’t as difficult as you think. But first, you need to answer a few questions. Do you want to try and do it by yourself, or would you… Read More 5 Loyalty Program Ideas For Any Business
The most basic and widely practised way of instilling loyalty to customers. It’s super easy to set up.
Physical membership cards are often handed to customers upon purchase. For every subsequent purchase that the customer makes, they will receive a stamp or virtual points. After raking in enough stamps or points, the customer stands to receive a free gift or service.
Having a physical card can remind customers of your brand whenever they check their wallets. It serves as a reminder that they can go back to you to rake in more points and increase their chances of redeeming a free coffee or a hotel stay.
While people may claim that digital cards are set to annihilate physical cards, it’s not entirely true.
Brands like Marriot, Starbucks, Tesco, and Tealive are still using physical membership cards that are working well for them.
People take pride in showing off their cards because it makes them feel like they’re part of a select, exclusive group.
The only downside to this is that customers may lose their membership card – along with all the points and stamps that came with it. Unless you have that information integrated into a system – which we recommend you do!
It cannot be denied that digital membership cards are super convenient. Customers don’t ever have to worry about losing their card and having to start over. That saves retailers a lot of trouble too.
They also don’t have to make space for another card in their wallet – on top of their credit cards, ID and whatsoever.
A digital membership card is usually issued to customers by registering their name, phone number and email. On their subsequent visits, customers only have to recite their phone number to access their membership – instead of having to rummage through their bags for a card.
Digital membership cards also work better for retailers. All the information is stored in a dashboard in your system. This information can also help you to better understand your customers based on their purchase patterns.
This is another easy way to reach out to your loyal customers.
Reaching out to customers directly through SMS is an effective way to inform members on your latest events and promotions – and encourage them to come back and shop with you.
SMS Global found that test messages have an open rate of 98%, with 90% of those messages being read within the first three minutes. That’s great news!
According to a more recent study done by Pymnts, over 57% of members prefer to interact with their loyalty program on mobile devices.
Text messages also work great because they require no internet connection to work. They can also be automated will tools so you don’t have to sit down with your phone and type messages all day long.
Here’s an example of how text messages can be effective in getting repeat sales.
A friend of mine recently received a text message to redeem a bottle of wine at a bar called La Bodega. Not only did we go and get our free bottle of wine, we also ordered a tonne of food and had a great Friday night. And here I am – telling you about it – which is free marketing for them.
Every now and then, I’d also receive a text message from PUMA. They’d award me with extra points to go shop at their store. And you bet I do. I love PUMA, and more than that, I love getting special discounts that are meant for me.