As a video marketer, you know it's crucial to find new and innovative ways to reach your audience. One of the most popular social media platforms for video content is Instagram.
And one of the popular features on Instagram is Stories.
What Are Instagram Stories?
Instagram Stories allow users to share photos and videos that disappear after 24 hours. They're similar to Snapchat Stories but available to a much larger audience.
Unlike traditional Instagram posts, which appear in your followers' news feeds, Stories appear in a separate app section. So when someone views your Story, they can see all the photos and videos you've shared over the past 24 hours.
You can add text, filters, and stickers to your photos and videos and even share live videos. Stories are an excellent way to give your audience a behind-the-scenes look at what you're working on or to show them a more personal side of your brand.
Instagram Stories vs. Instagram Reels
You may have noticed that Instagram has been rolling out a new Reels feature. Reels are short videos that users can create and share with their followers.
Reels are similar to Stories in that they disappear after 24 hours, but there are some key differences. Reels can be much longer than Stories (up to 90 seconds vs. just 15 seconds). Additionally, Reels can be found in a separate section of the app, similar to Stories.
But unlike Stories, which only appear to your followers, Reels can be seen by anyone who uses the Explore page.
So, should you use Instagram Stories or Reels? The answer is both! Each platform has advantages, and using both can help you reach a wider audience.
How Can Instagram Stores Benefit Video Marketers?
There are a few key ways that Instagram Stories can benefit video marketers.
First off, Instagram Stores are an excellent way to reach a larger audience. Because anyone who follows you on Instagram can view your Story, it's a great way to get your content in front of more people. The more people who see your content, the more likely you are to grow your audience.
Another benefit of Instagram Stories is that they're temporary. Because they only last for 24 hours, viewers are more likely to watch your Story in its entirety since they know it won't be available forever. This is an excellent way to get people to engage with your content while also instilling a sense of urgency.
Instagram Stories are also interactive. Viewers can reply to your Story directly, and you can even add links so that they can learn more about what you're promoting. This makes them a great tool for building relationships with your audience and growing your brand.
For businesses and marketers, Instagram Stories are a powerful tool for engagement that not only helps you reach a larger audience but also build relationships with your viewers.
How to Create an Instagram Story
Creating an Instagram Story is easy and only takes a few minutes. To start, open up the app and click on the "Stories" icon in the top left-hand corner. Then, click on the "Create Story" button in the center of your screen.
From there, you can choose to add a photo or video from your camera roll or take a new photo or video. Once you've selected your content, you can edit it by adding text, filters, stickers, or drawing on it with your finger.
Once you're happy with your Story, click the "Share" button in the bottom left-hand corner. Your Story will now be available for all your followers to see.
Remember, you can only add up to ten photos or videos to your Story at a time. So if you have more than that, you'll need to create multiple Stories. Also, keep in mind that your Story will only be available for 24 hours.
After that, it will disappear. In this case, it's important to consider what type of content you're sharing and its length.
You'll want to ensure that your Story is engaging and informative, but you don't want it to be too long.
Tips for Using Instagram Stories to Grow Your Audience
Now that you know what Instagram Stories are and how they can benefit your business, let's take a look at some tips on how you can use them to grow your audience.
One of the best ways to use Instagram Stories is to give your audience a behind-the-scenes look at your business. This could include sharing photos and videos of your team in action or giving them a sneak peek of a new product or service you're working on.
Another great way to use Instagram Stories is to host a Q&A session. This is an excellent way to engage with your audience and answer any questions they may have about your brand.
You can also use this opportunity to promote any new products or services you're launching.
Finally, one of the best ways to grow your audience with Instagram Stories is to offer exclusive content. This could include anything from coupon codes to early access to new products.
By offering your followers something that they can't get anywhere else, you'll be sure to capture their attention and keep them coming back for more.
Get More Out of Your Video Marketing Efforts With Instagram Stories
Instagram Stories are a powerful tool that should not be overlooked by businesses and marketers. When used correctly, they can help you reach a larger audience and build relationships with your viewers.
Keep these tips in mind as you begin using Stories to grow your business on Instagram.