Employee engagement is about making the employee believe in the business and want it to succeed. Their enthusiasm for doing more can also motivate...
Understanding The Importance Of Employee Engagement (+ Engagement Ideas!)
A highly engaged employee and workplace can help the organisation easily achieve its business objectives.
Employee engagement is an integral part of any business. A highly engaged employee and workplace can help the organisation achieve its business objectives.
However, it is important to note that employee engagement is not solely the duty of your HR department. Every single person in your organisation has a role to play in making employee engagement a success.
What is employee engagement?
Employee engagement is the emotional connection that employees feel toward their team and workplace.
According to Engage For Success, employee engagement is when a workplace creates all right conditions for employees to give their best each day, so that employees are committed to their organisation’s goals and values.
That way, employees will feel more motivated to contribute to the organisation’s success while improving their own well-being.
To sum up, it’s about ensuring that your employees get to work under ideal conditions to give their best to the organisation. They constantly feel empowered, acknowledged, and appreciated.
Why is employee engagement important?
The answer to this is really quite simple. A highly engaged employee will be able to perform to their best ability. This will help the organisation reach its goals.
Unengaged employees are detrimental to the company’s wellbeing in the long run. They are uninspired and lower productivity.
Studies show that businesses with the highest levels of employee engagement are 22% more profitable
With that statistic in mind, let’s take a look at some benefits of employee engagement:
1) Higher employee retention
An engaged employee has a strong mental and emotional connection to their workplace. This means that they are more likely to be loyal to the workplace and less likely to leave.
It is definitely much easier to retain employees than to acquire new ones. Therefore, you want your employees to stay with you for as long as possible - especially when they’re really good at their jobs.
Employees who find passion and purpose at work are more than three times as likely to stay with their organizations as those who don’t .
New York Times
2) Increased productivity
An employee who feels respected, acknowledged, motivated, and appreciated will be driven to perform well. They will even go out of their way to get something done.
This increases their productivity and helps them reach their goals and KPIs.
3) Lower absent rate
A happy and engaged employee wakes up every morning feeling motivated and energised to get to work. They are also able to deal with stress and deadlines better. This means that they are less likely to call in sick and results in lower absenteeism for the company.
4) Better quality of life for employees
An engaged workplace respects its employees’ and cares for their health. Employees are encouraged to have a healthy work-life balance. In addition to that, they are encouraged to look after their health and participate after-work workout sessions.
Some workplaces also provide a healthy meal plan, free fruits, breakfast, and flexible working hours.
Companies with engaged employees had 89% greater customer satisfaction and 50% higher customer loyalty than their disengaged counterparts.
5) Improves customer satisfaction
An engaged employee will go the extra mile for the organisation. They get things done and they are happy to do it. When they do that, it reflects well in their services. This results in higher customer satisfaction, which leads to customer retention and increased revenue for your business.
An employee who feels engaged and inspired is 125% more productive than the satisfied staffer
Now, let’s look at some employee engagement ideas:
1) Make the onboarding process exciting
Employee engagement starts on the first day itself. Make the employees' first day as exciting as possible. Instead of presentations, have an informal chat or organise some fun activities for the employee to learn about the company.
First impressions go a long way!
2) Keep responsibilities realistic
Responsibilities and KPIs for employees should be realistic. Don’t expect them to turn things around overnight without the right training and resources.
3) Encourage conversations between managers and employees
Wherever possible, do away with hierarchy and encourage conversations between employees and their managers. Both should check in with each other every month or so.
4) Allow employees to give feedback and suggestion
Employees always want to feel heard. Give them the space and platform to provide feedback and suggestions. When employees get to contribute their ideas, they feel more valued and appreciated.
5) Keep track of the extra efforts and achievements
Employees work hard to get in their manager’s good books. Every now and then, they go the extra mile to make things happen. Make sure to acknowledge these little efforts and achievements in front of the team.
6) Give rewards and recognition
Make employees feel respected and valued by giving them the recognition they deserve. Make use of employee engagement platforms to issue badges and rewards so no action goes unnoticed.
7) Focus on continuous improvement
Ensure that your employees have the sufficient training and resources they need in order to do their job to their best ability.
Understanding your employees and creating an ideal condition for them to work in can go a long way. A highly engaged and motivated workforce will have a positive impact on your organisation as it increases both employee and customer satisfaction.
Get started today. Learn more about employee engagement here.
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