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There Is No Going Back To Normal, Says Simon Sinek

May 21, 2020 12:21:41 PM

Author of the bestselling book “Start With Why” Simon Sinek said in a recent video that there is “no going back to normal”.

The recent pandemic has forced many businesses to close down. However, according to Simon Sinek, business owners can overcome this by adopting an “infinite mindset”.

“What an infinite mindset does it that it helps you see what we’re going through now, not as the end, but as part of the journey.”

Sinek adds that although a pandemic is unprecedented for us, businesses have gone through a somewhat similar predicament with the advancement of technology.

For example, the internet also put a huge number of businesses out as people started shopping online. These businesses either didn’t or couldn’t adapt to the new change.

But at the same time, it also created new businesses.

The rise of streaming services also put video stores out of business.

Ultimately, the takeaway from this video is that business owners have to adapt and make changes according to the situation that they are in.

Sinek also tells an interesting story about how a pizza joint used their oven to make face shields to keep generating revenue.

Watch the video below to learn more about adapting to the current time:

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