Have you ever won a lucky draw? How did it feel? We bet you felt pretty amazing – even though you only won a thumb drive. How about the time when you...
You’ve probably seen some great examples of how the bulk sending of EDMs can feel so personalised and intimate when opened by each individual reader....
The gift card market has been reported to secure a steady increase over the years, with a 10% average annual growth rate.
Recently I headed for my usual manicure appointment and upon payment, the cashier informed me that my purchases for that day entitled me to a reward...
Someone once shared a quote with me, “The quality of the experience will be remembered long after the price has been forgotten.” And although it’s a...
In my previous article, I mentioned briefly on the importance of rewarding your customers and how humans are mysteriously drawn to the word ‘free’....
Last week I had this major craving for açaí smoothie bowls that needed to be addressed. Unfortunately it happened during the peak of the evening rush...
It’s Monday morning and you find yourself lost in thought, staring at blank spaces, and occasionally trying to suppress your involuntary yawns as you...
It all began with an inspiration after a visit to New York City’s sensational cupcake store Magnolia Bakery — the brand that is said to be...