customer experience

Shep Hyken giving a speech on customer service Shep Hyken giving a speech on customer service

What is customer experience?  Customer experience is about how a customer feels during and after interacting with your brand.  Hubspot defines customer experience as the following:  The best way to define customer experience is as the impression you leave with your customer, resulting in how they think of your brand, across every stage of the…

Read More 2020 Customer Behaviour Trends & Predictions From Shep Hyken

customers on their phone checking reviews customers on their phone checking reviews

TLDR: Don’t just try to ‘close’ your customers. Instead, solve their problems and foster a relationship with them.  Yes, the funnel is dead. Stop using it  We all know the adage that customers are always right. But much more than that, it’s important to put customers first – before anything else.  There was a time…

Read More Why The Conversion Funnel Is Dead In 2020

omnichannel marketing experience omnichannel marketing experience

You may have seen the word omnichannel marketing being thrown around by marketers. It’s almost like the new cool word.  But what does omnichannel marketing mean? And more importantly, how is it different from multichannel marketing?  According to Core DNA, it’s not uncommon to see the words omnichannel and multichannel marketing being used interchangeably. Both…

Read More Omnichannel vs Multichannel: What’s The Difference? (With Diagrams & Examples)