Blog Posts

Giving the gift of gift cards

You’ve seen them over the counter tops in Starbucks when you’re paying for your Iced Caffe Latte, sometimes designed to relevant festive themes throughout the year. You’ve probably purchased one before for yourself, or as a gift to a friend. Nope, I’m not talking about those iconic Starbucks tumblers and drinkwares. I’m talking about their gift cards. Or rather, gift cards in general. You may or may not know this but the demand in the gift card market has been

Continue Reading

Spin your way to customer retention

Recently I headed for my usual manicure appointment and upon payment, the cashier informed me that my purchases for that day entitled me to a reward from a quick spin-the-wheel session. It took me by surprise and I couldn’t be any happier. The familiar adrenaline rush hit me as I spun the wheel, my eyes anxiously tracing each wedge that passes through the needle as it rotates. Pedicure worth $30… 10% discount… $20 voucher… 50% discount… And finally, the needle

Continue Reading

eDM Marketing: Why you need it.

What’s more exciting than the Christmas season? The month before that — November. Some of us have waited all year for the arrival of the highly-anticipated month because of extreme sales markdowns that are too good to miss out on. Some of the more popular sales events include China’s 11.11 Single’s Day sales on the 11th of November; Black Friday sales on 23rd of November; and Cyber Monday sales on the 26th of November.  Also not forgetting other smaller scale

Continue Reading

Creating rewards that deliver value

More often than not, business owners fail to grasp the importance of giving rewards to their loyal customers.  Whether it’s because they feel it’s a waste of their resources or they’re worried it would not translate into profitable results —but I cannot emphasize enough that a little giving can actually go a long way. Apart from offering great products and delivering good services, rewarding your loyal customers is also a pivotal factor in attracting recurring revenue for your business. We’ve

Continue Reading

The best time to launch your loyalty program

Remember the time you made a promise to sign yourself up at a gym? Or that very fancy diary you bought because you vowed to be better at managing your work? What about that meal planner app you downloaded because you swore to bring healthier lunch boxes to work every day for the rest of the year? I could go on (obviously due to experience). Think procrastinating studies, going for a medical check up, or even getting insurance. These are

Continue Reading

Baby steps for hotels to up their game

Someone once shared a quote with me, “The quality of the experience will be remembered long after the price has been forgotten.” And although it’s a struggle to make that lasting first impression before customers can even decide to book a stay in your hotel, many have also neglected the part where they ought to continue extending their service to their guests even after their stay is over. Regardless the size of the operations or brand, here are four useful fool-proof

Continue Reading

Six essentials to run a restaurant

Great food attracts new customers. Great service keeps them coming back for more. We know that serving great food is an important element in running an F&B business. But many take that for granted and tend to neglect the service part of it. It shouldn’t be one or the other; great food and great service should come hand in hand in order to create great experiences for customers. Great product (in this case, it’s food) + Great service = Great

Continue Reading

The delivery dilemma: outsourcing vs. in-house

Picture this: you’ve finally launched your own restaurant which has been getting a lot of positive reviews about the food and service from a sensible amount of loyal customers. At the same time, you’ve also been receiving plenty of feedback about your restaurant’s location being a little too hard to access because of its lack of parking spots. So, you decide that this is the best time to implement a delivery service for your restaurant in order to extend your

Continue Reading

Issue 12 | The power of free

We’re all very familiar with the saying “the more you give, the more you receive”, but how many of us actually apply that in our daily lives? Before you think you may have mistakenly subscribed to a daily devotional newsletter, I’m talking about how rewarding your loyal customers can actually bring your business more profit in the long run. Giving is the easy part. Points, rebates, freebies… But what about the system that supports it? It’s a little more complex than that. Here’s

Continue Reading

Issue 11 | The food revolution

It goes without saying that the food & beverage industry is becoming fiercely competitive. As technology continues to advance, new trends are perpetually developing to suit the demands of the increasingly sophisticated customer… leaving many F&B outlets to bite the dust. An attractive restaurant loyalty program could increase repeat visits by 35%. — Loyalogy It cannot be emphasized enough how much value a loyalty program is able to bring to a business, especially in times like these where competition is intensifying and

Continue Reading

Site Footer