Blog Posts

eDM Marketing: Why you need it.

What’s more exciting than the Christmas season? The month before that — November. Some of us have waited all year for the arrival of the highly-anticipated month because of extreme sales markdowns that are too good to miss out on. Some of the more popular sales events include China’s 11.11 Single’s Day sales on the 11th of November; Black Friday sales on 23rd of November; and Cyber Monday sales on the 26th of November.  Also not forgetting other smaller scale

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Creating rewards that deliver value

More often than not, business owners fail to grasp the importance of giving rewards to their loyal customers.  Whether it’s because they feel it’s a waste of their resources or they’re worried it would not translate into profitable results —but I cannot emphasize enough that a little giving can actually go a long way. Apart from offering great products and delivering good services, rewarding your loyal customers is also a pivotal factor in attracting recurring revenue for your business. We’ve

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The best time to launch your loyalty program

Remember the time you made a promise to sign yourself up at a gym? Or that very fancy diary you bought because you vowed to be better at managing your work? What about that meal planner app you downloaded because you swore to bring healthier lunch boxes to work every day for the rest of the year? I could go on (obviously due to experience). Think procrastinating studies, going for a medical check up, or even getting insurance. These are

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Baby steps for hotels to up their game

Someone once shared a quote with me, “The quality of the experience will be remembered long after the price has been forgotten.” And although it’s a struggle to make that lasting first impression before customers can even decide to book a stay in your hotel, many have also neglected the part where they ought to continue extending their service to their guests even after their stay is over. Regardless the size of the operations or brand, here are four useful fool-proof

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Six essentials to run a restaurant

Great food attracts new customers. Great service keeps them coming back for more. We know that serving great food is an important element in running an F&B business. But many take that for granted and tend to neglect the service part of it. It shouldn’t be one or the other; great food and great service should come hand in hand in order to create great experiences for customers. Great product (in this case, it’s food) + Great service = Great

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The delivery dilemma: outsourcing vs. in-house

Picture this: you’ve finally launched your own restaurant which has been getting a lot of positive reviews about the food and service from a sensible amount of loyal customers. At the same time, you’ve also been receiving plenty of feedback about your restaurant’s location being a little too hard to access because of its lack of parking spots. So, you decide that this is the best time to implement a delivery service for your restaurant in order to extend your

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Issue 12 | The power of free

We’re all very familiar with the saying “the more you give, the more you receive”, but how many of us actually apply that in our daily lives? Before you think you may have mistakenly subscribed to a daily devotional newsletter, I’m talking about how rewarding your loyal customers can actually bring your business more profit in the long run. Giving is the easy part. Points, rebates, freebies… But what about the system that supports it? It’s a little more complex than that. Here’s

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Issue 11 | The food revolution

It goes without saying that the food & beverage industry is becoming fiercely competitive. As technology continues to advance, new trends are perpetually developing to suit the demands of the increasingly sophisticated customer… leaving many F&B outlets to bite the dust. An attractive restaurant loyalty program could increase repeat visits by 35%. — Loyalogy It cannot be emphasized enough how much value a loyalty program is able to bring to a business, especially in times like these where competition is intensifying and

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Five ways to reward your loyal customers

In my previous article, I mentioned briefly on the importance of rewarding your customers and how humans are mysteriously drawn to the word ‘free’. And I, of all people, would know best as I speak from experience as a former entertainment reporter where my assignments consisted of me lugging home bags after bags of freebies. Popcorn and posters from movie premieres; crates of beers from alcohol launches; fancy bottles and sport earphones from health campaigns; selfie sticks and waterproof sacks from travel

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Your quick guide to starting an F&B loyalty program

Last week I had this major craving for açaí smoothie bowls that needed to be addressed. Unfortunately it happened during the peak of the evening rush hour and to get to my favorite juice bar, I would need to make a detour from my usual path home and crawl for an additional half hour in a bumper-to-bumper traffic jam. Guess what? I did just that. And I’m one among millions of others who would go out of our way just to

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