customers walking past a store in a shopping mall customers walking past a store in a shopping mall

I’ve always emphasized that a loyalty program can do more than just issuing rewards to your loyal customers. Be it for a restaurant, retail outlet, or hotel, loyalty programs are not only beneficial towards consumers, but businesses as well. The ideal loyalty program should benefit both the business and consumer. Here are four ways a…

Read More 4 Ways Loyalty Programs Can Boost Your Business

customer rewards personalisation customer rewards personalisation

You’ve probably seen some great examples of how the bulk sending of EDMs can feel so personalised and intimate when opened by each individual reader. But the kind of personalisation I’m talking about goes beyond just addressing each reader by their name. Think curated playlists on Spotify, TV series on Netflix, and more. The possibilities…

Read More Is Personalisation Important In Marketing? Yes, So Much!

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You’ve seen them over the counter tops in Starbucks when you’re paying for your iced latte, sometimes designed to relevant festive themes throughout the year. You’ve probably purchased one before for yourself, or as a gift to a friend. You may or may not know this but the demand in the gift card market has…

Read More 6 Reasons Why Gift Cards Are Important To Your Business

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Recently I headed for my usual manicure appointment and upon payment, the cashier informed me that my purchases for that day entitled me to a reward from a quick spin-the-wheel session. It took me by surprise and I couldn’t be any happier. The familiar adrenaline rush hit me as I spun the wheel, my eyes…

Read More Here’s Why You Need To Start Using Gamification In Your Marketing Plans

man reading email man reading email

Electronic Direct Mail, or better known as EDM, are typically used by businesses for marketing purposes. EDM campaigns focuses on sending out email blasts, allowing you to directly communicate your marketing messages by mass emailing your customers via an email database. Isn’t that called email marketing? Well, kinda. But technically, no. EDMs include more than…

Read More EDM Marketing: Tips, Benefits & How-To

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More often than not, business owners fail to grasp the importance of giving rewards to their loyal customers.  Whether it’s because they feel it’s a waste of their resources or they’re worried it would not translate into profitable results —but I cannot emphasize enough that a little giving can actually go a long way. Apart…

Read More How To Create Rewards That Deliver Value

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Remember the time you made a promise to sign yourself up at a gym? Or that very fancy diary you bought because you vowed to be better at managing your work? What about that meal planner app you downloaded because you swore to bring healthier lunch boxes to work every day for the rest of…

Read More Why Are You Still Putting Off Your Loyalty Program?

tips for hotel owners tips for hotel owners

Someone once shared a quote with me, “The quality of the experience will be remembered long after the price has been forgotten.” And although it’s a struggle to make that lasting first impression before customers can even decide to book a stay in your hotel, many have also neglected the part where they ought to…

Read More Own A Hotel? Stand Out From The Crowd With These Simple Tips

waitress smiling at customer in a cafe waitress smiling at customer in a cafe

Picture this: you’ve finally launched your own restaurant which has been getting a lot of positive reviews about the food and service from a sensible amount of loyal customers. At the same time, you’ve also been receiving plenty of feedback about your restaurant’s location being a little too hard to access because of its lack…

Read More Deliver Food Yourself? Or Best To Outsource? Let’s See.

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In my previous article, I mentioned briefly on the importance of rewarding your customers and how humans are mysteriously drawn to the word ‘free’. And I, of all people, would know best as I speak from experience as a former entertainment reporter where my assignments consisted of me lugging home bags after bags of freebies. …

Read More Five Ways You Can Reward Your Loyal Customers

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