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We’re going to save you a huge amount of time and stress by recommending the one gift that works for pretty much anybody on the planet – gift cards.  What are gift cards and how do they work Gift cards are cards from a particular store that are topped up with funds and given to…

Read More 4 Reasons Gift Cards Are The Perfect Gifts (+ Gift Card Ideas For Your Business!)

Lucky Wheel 'Spin and Win' App Lucky Wheel 'Spin and Win' App

Have you ever won a lucky draw?  How did it feel?  We bet you felt pretty amazing – even though you only won a thumb drive.  How about the time when you bought a phone holder and the guy at the cashier threw in a USB cable for free? You probably felt a surge of…

Read More Launch Your Gamification In 5 Minutes With This ‘Lucky Wheel’ App

Business owner starting a rewards program for customers Business owner starting a rewards program for customers

Brands like Baskin Robbins, The Body Shop, Sephora, Grab, and Nike have all long invested in customer loyalty programs.  Baskin Robbins, for example, gives members free ice-cream on their birthday.  Nike doesn’t stop at selling and promoting shoes. They want their customers to be in those shoes, living an active lifestyle. As part of their…

Read More How To Start A Customer Rewards Program For Your Business

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Planning a holiday? Hop onto Google and search for the best hotel deals in the destination of your choice and you’ll see a plethora of choices. Or just drive through town and you’ll see hotels mushrooming on every corner of the street. We’re spoilt for choice and in consequence, hoteliers have always been in a…

Read More 5 Ways To Keep Guests Coming Back to Your Hotel

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If there’s one thing we’re all sure of, it’s the fact that the dining scene is more competitive than ever across the world. We’re able to witness cafés, fast food joints, bars, and all types of F&B outlets in a constant head-to-head battle with their own kind. It’s an unceasing battle between brands to see…

Read More What Are Consumers Looking For When Dining In Upscale Restaurants?

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Long gone are the days where you can rely on products or services alone to sustain a business. Competition is getting stiffer by the day, and businesses need to constantly be on their toes in order to stay afloat or be prepared to be swept away by the ever-changing economic waves. Consumers are being empowered…

Read More 4 Benefits Of Having First-Class Customer Experience Strategy

customers walking past a store in a shopping mall customers walking past a store in a shopping mall

I’ve always emphasized that a loyalty program can do more than just issuing rewards to your loyal customers. Be it for a restaurant, retail outlet, or hotel, loyalty programs are not only beneficial towards consumers, but businesses as well. The ideal loyalty program should benefit both the business and consumer. Here are four ways a…

Read More 4 Ways Loyalty Programs Can Boost Your Business

customer rewards personalisation customer rewards personalisation

You’ve probably seen some great examples of how the bulk sending of EDMs can feel so personalised and intimate when opened by each individual reader. But the kind of personalisation I’m talking about goes beyond just addressing each reader by their name. Think curated playlists on Spotify, TV series on Netflix, and more. The possibilities…

Read More Is Personalisation Important In Marketing? Yes, So Much!

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You’ve seen them over the counter tops in Starbucks when you’re paying for your iced latte, sometimes designed to relevant festive themes throughout the year. You’ve probably purchased one before for yourself, or as a gift to a friend. You may or may not know this but the demand in the gift card market has…

Read More 6 Reasons Why Gift Cards Are Important To Your Business

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Recently I headed for my usual manicure appointment and upon payment, the cashier informed me that my purchases for that day entitled me to a reward from a quick spin-the-wheel session. It took me by surprise and I couldn’t be any happier. The familiar adrenaline rush hit me as I spun the wheel, my eyes…

Read More Here’s Why You Need To Start Using Gamification In Your Marketing Plans

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