london pub using facial recognition to serve customers london pub using facial recognition to serve customers

It’s frustrating, isn’t it? How many times have you queued up at a bar only to be shoved about and end up being pushed to the back by a bigger, stronger person? What’s worse is that the bartender can’t seem to remember who came first and who jumped the line. A pub in London decided…

Read More This Bar In London Uses Facial Recognition To Show Bartenders Who Came First

satisfied customer who received good customer experience satisfied customer who received good customer experience

Moving in 2020, customer experience should be on top of your list.  With stiff competition and customers being able to interact with brands at the snap of a finger, customer experience is what will set you apart from your competitors.  Customers are getting smarter and therefore also quicker to walk away when you don’t meet…

Read More 7 Surefire Ways To Elevate Customer Experience In 2020

Shep Hyken giving a speech on customer service Shep Hyken giving a speech on customer service

What is customer experience?  Customer experience is about how a customer feels during and after interacting with your brand.  Hubspot defines customer experience as the following:  The best way to define customer experience is as the impression you leave with your customer, resulting in how they think of your brand, across every stage of the…

Read More 2020 Customer Behaviour Trends & Predictions From Shep Hyken

two boys chatting in a small hostel two boys chatting in a small hostel

Most small business owners think they do not need a loyalty program.  They often say things like,  “We do not have the budget” “We can’t do this, it’s too difficult”  “We’re only a small business. Not sure if this is something we need”  Small or big business, the goal is the same: to get more…

Read More 4 Reasons Why Your Small Business Could Use A Loyalty Program (+Ideas)

customer frustrated at a loyalty program customer frustrated at a loyalty program

Having a customer loyalty program can be very rewarding for your business. It can drive new sales and bring back loyal customers to drive repeat sales.  A study by Bain & Company, along with Earl Sasser of Harvard Business School found that increasing customer retention rates by 5% increases profits from 25% to 95%.  However,…

Read More Avoid These 7 Fatal Mistakes In Your Loyalty Program

man on laptop sending out personalised email using automation on Eber man on laptop sending out personalised email using automation on Eber

Customers are the core of your business – we all agree on that.  As a business owner or manager, you priority is to give your customers the best service and experience. So much so that they will voluntarily tell people about your brand, post about it on social media, and leaving excellent reviews on your…

Read More What Is Automation And How It Can Make Life Easier For You

customers on their phone checking reviews customers on their phone checking reviews

TLDR: Don’t just try to ‘close’ your customers. Instead, solve their problems and foster a relationship with them.  Yes, the funnel is dead. Stop using it  We all know the adage that customers are always right. But much more than that, it’s important to put customers first – before anything else.  There was a time…

Read More Why The Conversion Funnel Is Dead In 2020

omnichannel marketing experience omnichannel marketing experience

You may have seen the word omnichannel marketing being thrown around by marketers. It’s almost like the new cool word.  But what does omnichannel marketing mean? And more importantly, how is it different from multichannel marketing?  According to Core DNA, it’s not uncommon to see the words omnichannel and multichannel marketing being used interchangeably. Both…

Read More Omnichannel vs Multichannel: What’s The Difference? (With Diagrams & Examples)

loyalty program for any business loyalty program for any business

You want to start a loyalty program for your regular customers. But you’re not sure where or how to start.  Starting a rewards program for your customers isn’t as difficult as you think. But first, you need to answer a few questions. Do you want to try and do it by yourself, or would you…

Read More 5 Loyalty Program Ideas For Any Business

man bad at customer service man bad at customer service

Good customer service isn’t just about smiling, taking orders, and delivering the product. It goes way beyond that.  It’s in those little things that you do for your customers that make them like you and want to come back to you.  When customers like you and keep coming back to you, it means you make…

Read More The Ultimate Guide To Losing Customers (And How You Can Fix It)

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