Blog Posts

Five ways to reward your loyal customers

In my previous article, I mentioned briefly on the importance of rewarding your customers and how humans are mysteriously drawn to the word ‘free’. And I, of all people, would know best as I speak from experience as a former entertainment reporter where my assignments consisted of me lugging home bags after bags of freebies. Popcorn and posters from movie premieres; crates of beers from alcohol launches; fancy bottles and sport earphones from health campaigns; selfie sticks and waterproof sacks from travel

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Your quick guide to starting an F&B loyalty program

Last week I had this major craving for açaí smoothie bowls that needed to be addressed. Unfortunately it happened during the peak of the evening rush hour and to get to my favorite juice bar, I would need to make a detour from my usual path home and crawl for an additional half hour in a bumper-to-bumper traffic jam. Guess what? I did just that. And I’m one among millions of others who would go out of our way just to

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Issue 10 | Rise of the Dashboards

“The world is changing rapidly, and everyone changes along with the world. Discoveries is now becoming rampant; intellectually, technologically,etc, each having its advantage and disadvantage.” ― Michael Bassey Johnson Indeed, we are living in a rapidly changing environment. Technology is evolving, trends are shifting and the behavior of consumers are becoming perpetually unpredictable. The change can either make or break you; while we hear big brands that have made their name over the years struggling with this change, we’ve also seen

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Dashboards — The driving force behind your business

It’s Monday morning and you find yourself lost in thought, staring at blank spaces, and occasionally trying to suppress your involuntary yawns as you steal glances at the clock… all while trying to look focused during this week’s financial report meeting.  Your colleague’s 20-slide PowerPoint presentation filled only with an endless amount of numbers and texts presented in that all-too familiar serif font that he didn’t bother changing only leaves you feeling more confused and sluggish at work. Yep, you’re

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Issue 9 | Eber-lution: A New Eber Is Here!

Dear brand builders! You’ve probably wondered why you haven’t heard from us in a while — really, it’s not you, it’s us. During this period, Eber has gone through various stages of growth, and today we’re equipped with a much bigger and talented team. We’ve launched a new office setup in Kuala Lumpur and expanded our sales consultant team which can work with more brands to launch their ideal member program. I am also excited to welcome our marketing team:

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The Dream Job

It all began with an inspiration after a visit to New York City’s sensational cupcake store Magnolia Bakery — the brand that is said to be responsible for the undying cupcake craze after its appearance in the popular rom-com TV series Sex and the City. “I was kind of inspired by Magnolia Bakery and wanted to bring this same concept back to Singapore,” said Audrey Lee the co-founder of Dreams Establishment Pte Ltd, a multi-label lifestyle company. Audrey’s inspiration —

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