Blog Posts

Avoid These 7 Fatal Mistakes In Your Loyalty Program

customer frustrated at a loyalty program

Having a customer loyalty program can be very rewarding for your business. It can drive new sales and bring back loyal customers to drive repeat sales.  A study by Bain & Company, along with Earl Sasser of Harvard Business School found that increasing customer retention rates by 5% increases profits from 25% to 95%.  However, despite having points raining down on your customers, they are not returning to your store or redeeming any gifts. You do not see the numbers

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What Is Automation And How It Can Make Life Easier For You

man on laptop sending out personalised email using automation on Eber

Customers are the core of your business – we all agree on that.  As a business owner or manager, you priority is to give your customers the best service and experience. So much so that they will voluntarily tell people about your brand, post about it on social media, and leaving excellent reviews on your website.  Customer service alone is not enough to achieve that. Moving into 2020, you also need to be providing your customers with top-notch customer experience.

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Why The Conversion Funnel Is Dead In 2020

customers on their phone checking reviews

TLDR: Don’t just try to ‘close’ your customers. Instead, solve their problems and foster a relationship with them.  Yes, the funnel is dead. Stop using it  We all know the adage that customers are always right. But much more than that, it’s important to put customers first – before anything else.  There was a time when sales and marketing revolved around a vertical funnel. Commonly known as the purchase funnel, it is also referred to as “customer funnel”, “marketing funnel”,

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Omnichannel vs Multichannel: What’s The Difference? (With Diagrams & Examples)

omnichannel marketing experience

You may have seen the word omnichannel marketing being thrown around by marketers. It’s almost like the new cool word.  But what does omnichannel marketing mean? And more importantly, how is it different from multichannel marketing?  According to Core DNA, it’s not uncommon to see the words omnichannel and multichannel marketing being used interchangeably. Both words seem to be carrying a similar meaning – except that they’re not.  So without further ado, let’s take a look at the differences between

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5 Loyalty Program Ideas For Any Business

loyalty program for any business

You want to start a loyalty program for your regular customers. But you’re not sure where or how to start.  Starting a rewards program for your customers isn’t as difficult as you think. But first, you need to answer a few questions. Do you want to try and do it by yourself, or would you rather have tools to automate the process?  Are you going to have a one-size-fits-all program or do you want to customise and personalise your messages? 

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The Ultimate Guide To Losing Customers (And How You Can Fix It)

man bad at customer service

Good customer service isn’t just about smiling, taking orders, and delivering the product. It goes way beyond that.  It’s in those little things that you do for your customers that make them like you and want to come back to you.  When customers like you and keep coming back to you, it means you make more money and have a good reputation in the block.  If you are losing customers, then you’re probably making some critical mistakes and don’t realise

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4 Reasons Gift Cards Are The Perfect Holiday Gifts (+ Gift Card Ideas!)

Eber Gift Card

The holiday season is here!  Which means it’s time for gift exchanges among family and friends. If you’re feeling bogged down with parties and can’t decide on a gift – we got you.  This holiday season, we’re going to save you a huge amount of time and stress by recommending the one gift that works for pretty much anybody on the planet – gift cards.  What are gift cards and how do they work Gift cards are cards from a

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Launch Your Gamification In 5 Minutes With This ‘Lucky Wheel’ App

Lucky Wheel 'Spin and Win' App

Have you ever won a lucky draw?  How did it feel?  We bet you felt pretty amazing – even though you only won a thumb drive.  How about the time when you bought a phone holder and the guy at the cashier threw in a USB cable for free? You probably felt a surge of endorphins, dopamine and serotonin.  If any of the above happened to you, you were gamified!  What is gamification?  Gamification is essentially incorporating game-like elements in

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How To Start A Customer Rewards Program For Your Business

Business owner starting a rewards program for customers

Brands like Baskin Robbins, The Body Shop, Zalora, Sephora, Grab, and Nike have all long invested in customer loyalty programs.  Baskin Robbins, for example, gives members free ice-cream on their birthday.  Nike doesn’t stop at selling and promoting shoes. They want their customers to be in those shoes, living an active lifestyle. As part of their loyalty program, they introduced several apps that encourage their customers to be consistently running or training.  So you heard of all those stories and

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5 Ways To Keep Guests Coming Back to Your Hotel

Planning a holiday? Hop onto Google and search for the best hotel deals in the destination of your choice and you’ll see a plethora of choices. Or just drive through town and you’ll see hotels mushrooming on every corner of the street. We’re spoilt for choice and in consequence, hoteliers have always been in a constant struggle to keep their guests loyal. The digital advancement has undoubtedly reshaped our marketplace and changed the face of consumer behavior. From the ease

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