Blog Posts

How To Create Rewards That Deliver Value

More often than not, business owners fail to grasp the importance of giving rewards to their loyal customers.  Whether it’s because they feel it’s a waste of their resources or they’re worried it would not translate into profitable results —but I cannot emphasize enough that a little giving can actually go a long way. Apart from offering great products and delivering good services, rewarding your loyal customers is also a pivotal factor in attracting recurring revenue for your business. We’ve

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Why Are You Still Putting Off Your Loyalty Program?

Remember the time you made a promise to sign yourself up at a gym? Or that very fancy diary you bought because you vowed to be better at managing your work? What about that meal planner app you downloaded because you swore to bring healthier lunch boxes to work every day for the rest of the year? I could go on (obviously due to experience). Think procrastinating studies, going for a medical check up, or even getting insurance. These are

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Own A Hotel? Stand Out From The Crowd With These Simple Tips

tips for hotel owners

Someone once shared a quote with me, “The quality of the experience will be remembered long after the price has been forgotten.” And although it’s a struggle to make that lasting first impression before customers can even decide to book a stay in your hotel, many have also neglected the part where they ought to continue extending their service to their guests even after their stay is over. Regardless the size of the operations or brand, here are four useful fool-proof

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6 Essentials You Need To Run A Restaurant (And Keep ‘Em Customers Coming Back!)

Great food attracts new customers. Great service keeps them coming back for more. We know that serving great food is an important element in running an F&B business. But many take that for granted and tend to neglect the service part of it. It shouldn’t be one or the other; great food and great service should come hand in hand in order to create great experiences for customers. Great product (in this case, it’s food) + Great service = Great

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Deliver Food Yourself? Or Best To Outsource? Let’s See.

Picture this: you’ve finally launched your own restaurant which has been getting a lot of positive reviews about the food and service from a sensible amount of loyal customers. At the same time, you’ve also been receiving plenty of feedback about your restaurant’s location being a little too hard to access because of its lack of parking spots. So, you decide that this is the best time to implement a delivery service for your restaurant in order to extend your

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Five Ways You Can Reward Your Loyal Customers

white gift box

In my previous article, I mentioned briefly on the importance of rewarding your customers and how humans are mysteriously drawn to the word ‘free’. And I, of all people, would know best as I speak from experience as a former entertainment reporter where my assignments consisted of me lugging home bags after bags of freebies.  Popcorn and posters from movie premieres; crates of beers from alcohol launches; fancy bottles and sport earphones from health campaigns; selfie sticks and waterproof sacks from

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4 Tips To Starting An F&B Loyalty Program

Last week I had this major craving for açaí smoothie bowls that needed to be addressed. Unfortunately it happened during the peak of the evening rush hour and to get to my favorite juice bar, I would need to make a detour from my usual path home and crawl for an additional half hour in a bumper-to-bumper traffic jam. Guess what? I did just that. And I’m one among millions of others who would go out of our way just to

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Why Dashboards Are Your Business’s Best Friend

colleagues looking at business dashboard

It’s Monday morning and you find yourself lost in thought, staring at blank spaces, and occasionally trying to suppress your involuntary yawns as you steal glances at the clock… all while trying to look focused during this week’s financial report meeting.  Your colleague’s 20-slide PowerPoint presentation filled only with an endless amount of numbers and texts presented in that all-too familiar serif font that he didn’t bother changing only leaves you feeling more confused and sluggish at work. Yep, you’re

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Interview: How ‘Little House of Dreams’ Was Inspired by Sex And The City

It all began with an inspiration after a visit to New York City’s sensational cupcake store Magnolia Bakery — the brand that is said to be responsible for the undying cupcake craze after its appearance in the popular rom-com TV series Sex and the City.  “I was kind of inspired by Magnolia Bakery and wanted to bring this same concept back to Singapore,” said Audrey Lee the co-founder of Dreams Establishment Pte Ltd, a multi-label lifestyle company. Audrey’s inspiration —

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