EDM Marketing: Tips, Benefits & How-To
Electronic Direct Mail, or better known as EDM, are typically used by businesses for marketing purposes. EDM campaigns focuses on sending out email...
Customer Engagement & Loyalty
How To Create Rewards That Deliver Value
More often than not, business owners fail to grasp the importance of giving rewards to their loyal customers. Whether it’s because they feel it’s a...
Why Are You Still Putting Off Your Loyalty Program?
Remember the time you made a promise to sign yourself up at a gym? Or that very fancy diary you bought because you vowed to be better at managing...
Loyalty
Own A Hotel? Stand Out From The Crowd With These Simple Tips
Someone once shared a quote with me, “The quality of the experience will be remembered long after the price has been forgotten.” And although it’s a...
Marketing
Deliver Food Yourself? Or Best To Outsource? Let’s See.
Picture this: you’ve finally launched your own restaurant which has been getting a lot of positive reviews about the food and service from a sensible...
Loyalty
Five Ways You Can Reward Your Loyal Customers
In my previous article, I mentioned briefly on the importance of rewarding your customers and how humans are mysteriously drawn to the word ‘free’....
Loyalty
4 Tips To Starting An F&B Loyalty Program
Last week I had this major craving for açaí smoothie bowls that needed to be addressed. Unfortunately it happened during the peak of the evening rush...
Loyalty
How Dashboards Can Take Your Business To The Next Level
It’s Monday morning and you find yourself lost in thought, staring at blank spaces, and occasionally trying to suppress your involuntary yawns as you...
Loyalty
Interview: How ‘Little House of Dreams’ Was Inspired by Sex And The City
It all began with an inspiration after a visit to New York City’s sensational cupcake store Magnolia Bakery — the brand that is said to be...