Long gone are the days where you can rely on products or services alone to sustain a business. Competition is getting stiffer by the day, and...
You’ve probably seen some great examples of how the bulk sending of EDMs can feel so personalised and intimate when opened by each individual reader....
The gift card market has been reported to secure a steady increase over the years, with a 10% average annual growth rate.
Recently I headed for my usual manicure appointment and upon payment, the cashier informed me that my purchases for that day entitled me to a reward...
Electronic Direct Mail, or better known as EDM, are typically used by businesses for marketing purposes. EDM campaigns focuses on sending out email...
More often than not, business owners fail to grasp the importance of giving rewards to their loyal customers. Whether it’s because they feel it’s a...
Remember the time you made a promise to sign yourself up at a gym? Or that very fancy diary you bought because you vowed to be better at managing...
Someone once shared a quote with me, “The quality of the experience will be remembered long after the price has been forgotten.” And although it’s a...
Picture this: you’ve finally launched your own restaurant which has been getting a lot of positive reviews about the food and service from a sensible...