Jungle House’s journey began 12 years ago.
The brand was built with a clear vision in mind – to deliver delicious honey to the world, one cup at a time.
They went from selling honey through events and roadshows to a self-owned lifestyle store.
For more than a decade now, they have been serving customers with fresh, delicious honey sourced from the natural jungle.
They are determined to continue with their mission of delivering delicious honey to the world in spite of the recent pandemic that took the world by storm.
We catch up Preston Loo, Jungle House’s Marketing Lead to find out how Jungle House is persevering.
Immediate plans include telesales and enhancing online store
One thing we implemented immediately was switching to telesales.
We used our existing customer database to reach out to customers via phone calls.
Aside from that, we also enhanced the online store.
We introduced immunity and detox packages for our customers. There is something for everyone – for moms, dads, parents, and more.
There’s also an online free gift for orders above RM1,000.
We improved the supply chain and launched e-campaigns to encourage more customers to buy in.
The key is to focus on customers and their needs
What are businesses without customers?
We chose to focus on customer service by caring more for our customers during this MCO period.
We became more concerned about how we could help customers boost their immune system with our products and avoid being infected by the virus.
We don’t just want to be seen as a product.
We want to be seen as a brand that can benefit customers’ health and wellbeing – especially in terms of boosting their immune system.
We used data from our loyalty program to engage with customers
During this MCO period, communication with customers is so important.
The only way we managed to reach out to our customers is through the database in the loyalty program.
The functions in the tool allowed us to educate our customers about the importance of our products and how our products can benefit their health.
We have managed to make a fast switch from offline to online business and grabbed the opportunities there.
This is great for us because even when the MCO is lifted, we can reap benefits from both platforms.