THE DREAM JOB
It all began with an inspiration after a visit to New York City’s sensational cupcake store Magnolia Bakery — the brand that is said to be responsible for the undying cupcake craze after its appearance in the popular rom-com TV series Sex and the City.
“I was kind of inspired by Magnolia Bakery and wanted to bring this same concept back to Singapore,” said Audrey Lee the co-founder of Dreams Establishment Pte Ltd, a multi-label lifestyle company.
MORE IN RETAIL TECH
It’s pretty normal for big brands to suffer from a mini competition between their online and offline stores. But it looks like retailers are now choosing a healthier option to jump onto the #omnichannel bandwagon because they’re beginning to realise that customers are seeing both the online and offline platform as one big store.
Consumers spend 37% more with brands when they are loyalty program members; 70% of members say they are more likely to recommend brands with good loyalty programs, and 77% say loyalty programs make them more likely to continue doing business with a brand.
Sephora’s retail teams have been operating differently since the company broke down one of the biggest internal barriers in October of last year, combining its in-store and digital teams. Mary Beth Laughton, who had been the company’s svp of digital since 2014, assumed a new title as evp of omni retail.
THE TEAM BEHIND EBER