Six essentials to run a restaurant

Great food attracts new customers. Great service keeps them coming back for more. We know that serving great food is an important element in running an F&B business. But many take that for granted and tend to neglect the service part of it. It shouldn’t be one or the other; great food and great service should come hand in hand in order to create great experiences for customers. Great product (in this case, it’s food) + Great service = Great

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The delivery dilemma: outsourcing vs. in-house

Picture this: you’ve finally launched your own restaurant which has been getting a lot of positive reviews about the food and service from a sensible amount of loyal customers. At the same time, you’ve also been receiving plenty of feedback about your restaurant’s location being a little too hard to access because of its lack of parking spots. So, you decide that this is the best time to implement a delivery service for your restaurant in order to extend your

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Five ways to reward your loyal customers

In my previous article, I mentioned briefly on the importance of rewarding your customers and how humans are mysteriously drawn to the word ‘free’. And I, of all people, would know best as I speak from experience as a former entertainment reporter where my assignments consisted of me lugging home bags after bags of freebies. Popcorn and posters from movie premieres; crates of beers from alcohol launches; fancy bottles and sport earphones from health campaigns; selfie sticks and waterproof sacks from travel

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Your quick guide to starting an F&B loyalty program

Last week I had this major craving for açaí smoothie bowls that needed to be addressed. Unfortunately it happened during the peak of the evening rush hour and to get to my favorite juice bar, I would need to make a detour from my usual path home and crawl for an additional half hour in a bumper-to-bumper traffic jam. Guess what? I did just that. And I’m one among millions of others who would go out of our way just to

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