Interview

importance of branding by xavier mah importance of branding by xavier mah

Branding is everything.  According to Oberlo, branding is the process of creating a strong, positive perception of a company, its products or services.  When you have strong branding, you can easily stand out from the crowd and build your own loyal, customer base.  The reason people choose to walk into Starbucks instead of any other…

Read More Interview: Xavier Mah On The Importance Of Branding For Small Businesses

Amelia Lin Marketing Expert Malaysia Amelia Lin Marketing Expert Malaysia

When the pandemic hit, many businesses went into a panic mode. Countries went into lockdown, people were told they couldn’t leave their homes, and shops were not allowed to run. Businesses owners, marketers, and advertisers had to rethink the way they have been dealing with customers. They had to make sure to get the products…

Read More Interview: Marketing Expert Amelia Lim Talks Post-Pandemic Marketing Strategies

food served at classified group food served at classified group

The recent pandemic that swept the world showed no mercy to anyone. Especially to business owners all around the world – big or small. Classified Group of Hong Kong was no exception to the wrath of Covid 19. With 9 restaurants and 2 cafes under their wings, they had to act swiftly and make unprecedented…

Read More Businesses Must Unite & Stand Together: Hong Kong’s Classified Group

Jungle House honey Jungle House honey

Jungle House’s journey began 12 years ago.  The brand was built with a clear vision in mind – to deliver delicious honey to the world, one cup at a time.  They went from selling honey through events and roadshows to a self-owned lifestyle store.  For more than a decade now, they have been serving customers…

Read More How Jungle House Used Their Online Store To Generate Revenue During The Pandemic

Fresh Meats in Queensland, Australia Fresh Meats in Queensland, Australia

For most businesses, battling a pandemic is unprecedented. Should you give more discounts? Should you move everything online? Throw in free gifts? What should you be telling your customers? There are so many questions. Wouldn’t it be nice to speak to someone who is doing a good job in handling this? This week, we catch…

Read More Interview: Queensland’s Fresh Meats Reveal Game Plan To Battle Covid-19