How to / Best Practice

customer frustrated at a loyalty program customer frustrated at a loyalty program

Having a customer loyalty program can be very rewarding for your business. It can drive new sales and bring back loyal customers to drive repeat sales.  A study by Bain & Company, along with Earl Sasser of Harvard Business School found that increasing customer retention rates by 5% increases profits from 25% to 95%.  However,…

Read More Avoid These 7 Fatal Mistakes In Your Loyalty Program

loyalty program for any business loyalty program for any business

You want to start a loyalty program for your regular customers. But you’re not sure where or how to start.  Starting a rewards program for your customers isn’t as difficult as you think. But first, you need to answer a few questions. Do you want to try and do it by yourself, or would you…

Read More 5 Loyalty Program Ideas For Any Business

man bad at customer service man bad at customer service

Good customer service isn’t just about smiling, taking orders, and delivering the product. It goes way beyond that.  It’s in those little things that you do for your customers that make them like you and want to come back to you.  When customers like you and keep coming back to you, it means you make…

Read More The Ultimate Guide To Losing Customers (And How You Can Fix It)

Business owner starting a rewards program for customers Business owner starting a rewards program for customers

Brands like Baskin Robbins, The Body Shop, Zalora, Sephora, Grab, and Nike have all long invested in customer loyalty programs.  Baskin Robbins, for example, gives members free ice-cream on their birthday.  Nike doesn’t stop at selling and promoting shoes. They want their customers to be in those shoes, living an active lifestyle. As part of…

Read More How To Start A Customer Rewards Program For Your Business

Post thumbnail

Planning a holiday? Hop onto Google and search for the best hotel deals in the destination of your choice and you’ll see a plethora of choices. Or just drive through town and you’ll see hotels mushrooming on every corner of the street. We’re spoilt for choice and in consequence, hoteliers have always been in a…

Read More 5 Ways To Keep Guests Coming Back to Your Hotel

Post thumbnail

If there’s one thing we’re all sure of, it’s the fact that the dining scene is more competitive than ever across the world. We’re able to witness cafés, fast food joints, bars, and all types of F&B outlets in a constant head-to-head battle with their own kind. It’s an unceasing battle between brands to see…

Read More What Are Consumers Looking For When Dining In Upscale Restaurants?

Post thumbnail

Long gone are the days where you can rely on products or services alone to sustain a business. Competition is getting stiffer by the day, and businesses need to constantly be on their toes in order to stay afloat or be prepared to be swept away by the ever-changing economic waves. Consumers are being empowered…

Read More 4 Benefits Of Having First-Class Customer Experience Strategy

customers walking past a store in a shopping mall customers walking past a store in a shopping mall

I’ve always emphasized that a loyalty program can do more than just issuing rewards to your loyal customers. Be it for a restaurant, retail outlet, or hotel, loyalty programs are not only beneficial towards consumers, but businesses as well. The ideal loyalty program should benefit both the business and consumer. Here are four ways a…

Read More 4 Ways Loyalty Programs Can Boost Your Business

customer rewards personalisation customer rewards personalisation

You’ve probably seen some great examples of how the bulk sending of eDMs can feel so personalised and intimate when opened by each individual reader. But the kind of personalisation I’m talking about goes beyond just addressing each reader by their name. Think curated playlists on Spotify, TV series on Netflix, and more. The possibilities…

Read More Is Personalisation Important In Marketing? Yes, So Much!

Post thumbnail

Recently I headed for my usual manicure appointment and upon payment, the cashier informed me that my purchases for that day entitled me to a reward from a quick spin-the-wheel session. It took me by surprise and I couldn’t be any happier. The familiar adrenaline rush hit me as I spun the wheel, my eyes…

Read More Here’s Why You Need To Start Using Gamification In Your Marketing Plans