Giving the gift of gift cards

You’ve seen them over the counter tops in Starbucks when you’re paying for your Iced Caffe Latte, sometimes designed to relevant festive themes throughout the year. You’ve probably purchased one before for yourself, or as a gift to a friend. Nope, I’m not talking about those iconic Starbucks tumblers and drinkwares. I’m talking about their gift cards. Or rather, gift cards in general. You may or may not know this but the demand in the gift card market has been

Continue Reading

Spin your way to customer retention

Recently I headed for my usual manicure appointment and upon payment, the cashier informed me that my purchases for that day entitled me to a reward from a quick spin-the-wheel session. It took me by surprise and I couldn’t be any happier. The familiar adrenaline rush hit me as I spun the wheel, my eyes anxiously tracing each wedge that passes through the needle as it rotates. Pedicure worth $30… 10% discount… $20 voucher… 50% discount… And finally, the needle

Continue Reading

Baby steps for hotels to up their game

Someone once shared a quote with me, “The quality of the experience will be remembered long after the price has been forgotten.” And although it’s a struggle to make that lasting first impression before customers can even decide to book a stay in your hotel, many have also neglected the part where they ought to continue extending their service to their guests even after their stay is over. Regardless the size of the operations or brand, here are four useful fool-proof

Continue Reading

Six essentials to run a restaurant

Great food attracts new customers. Great service keeps them coming back for more. We know that serving great food is an important element in running an F&B business. But many take that for granted and tend to neglect the service part of it. It shouldn’t be one or the other; great food and great service should come hand in hand in order to create great experiences for customers. Great product (in this case, it’s food) + Great service = Great

Continue Reading

The delivery dilemma: outsourcing vs. in-house

Picture this: you’ve finally launched your own restaurant which has been getting a lot of positive reviews about the food and service from a sensible amount of loyal customers. At the same time, you’ve also been receiving plenty of feedback about your restaurant’s location being a little too hard to access because of its lack of parking spots. So, you decide that this is the best time to implement a delivery service for your restaurant in order to extend your

Continue Reading

Five ways to reward your loyal customers

In my previous article, I mentioned briefly on the importance of rewarding your customers and how humans are mysteriously drawn to the word ‘free’. And I, of all people, would know best as I speak from experience as a former entertainment reporter where my assignments consisted of me lugging home bags after bags of freebies. Popcorn and posters from movie premieres; crates of beers from alcohol launches; fancy bottles and sport earphones from health campaigns; selfie sticks and waterproof sacks from travel

Continue Reading

Your quick guide to starting an F&B loyalty program

Last week I had this major craving for açaí smoothie bowls that needed to be addressed. Unfortunately it happened during the peak of the evening rush hour and to get to my favorite juice bar, I would need to make a detour from my usual path home and crawl for an additional half hour in a bumper-to-bumper traffic jam. Guess what? I did just that. And I’m one among millions of others who would go out of our way just to

Continue Reading

Dashboards — The driving force behind your business

It’s Monday morning and you find yourself lost in thought, staring at blank spaces, and occasionally trying to suppress your involuntary yawns as you steal glances at the clock… all while trying to look focused during this week’s financial report meeting.  Your colleague’s 20-slide PowerPoint presentation filled only with an endless amount of numbers and texts presented in that all-too familiar serif font that he didn’t bother changing only leaves you feeling more confused and sluggish at work. Yep, you’re

Continue Reading

Site Footer