What Is Automation And How It Can Make Life Easier For You

man on laptop sending out personalised email using automation on Eber

Customers are the core of your business – we all agree on that.  As a business owner or manager, you priority is to give your customers the best service and experience. So much so that they will voluntarily tell people about your brand, post about it on social media, and leaving excellent reviews on your website.  Customer service alone is not enough to achieve that. Moving into 2020, you also need to be providing your customers with top-notch customer experience.

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Why The Conversion Funnel Is Dead In 2020

customers on their phone checking reviews

TLDR: Don’t just try to ‘close’ your customers. Instead, solve their problems and foster a relationship with them.  Yes, the funnel is dead. Stop using it  We all know the adage that customers are always right. But much more than that, it’s important to put customers first – before anything else.  There was a time when sales and marketing revolved around a vertical funnel. Commonly known as the purchase funnel, it is also referred to as “customer funnel”, “marketing funnel”,

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Omnichannel vs Multichannel: What’s The Difference? (With Diagrams & Examples)

omnichannel marketing experience

You may have seen the word omnichannel marketing being thrown around by marketers. It’s almost like the new cool word.  But what does omnichannel marketing mean? And more importantly, how is it different from multichannel marketing?  According to Core DNA, it’s not uncommon to see the words omnichannel and multichannel marketing being used interchangeably. Both words seem to be carrying a similar meaning – except that they’re not.  So without further ado, let’s take a look at the differences between

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5 Loyalty Program Ideas For Any Business

loyalty program for any business

You want to start a loyalty program for your regular customers. But you’re not sure where or how to start.  Starting a rewards program for your customers isn’t as difficult as you think. But first, you need to answer a few questions. Do you want to try and do it by yourself, or would you rather have tools to automate the process?  Are you going to have a one-size-fits-all program or do you want to customise and personalise your messages? 

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The Ultimate Guide To Losing Customers (And How You Can Fix It)

man bad at customer service

Good customer service isn’t just about smiling, taking orders, and delivering the product. It goes way beyond that.  It’s in those little things that you do for your customers that make them like you and want to come back to you.  When customers like you and keep coming back to you, it means you make more money and have a good reputation in the block.  If you are losing customers, then you’re probably making some critical mistakes and don’t realise

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4 Reasons Gift Cards Are The Perfect Holiday Gifts (+ Gift Card Ideas!)

Eber Gift Card

The holiday season is here!  Which means it’s time for gift exchanges among family and friends. If you’re feeling bogged down with parties and can’t decide on a gift – we got you.  This holiday season, we’re going to save you a huge amount of time and stress by recommending the one gift that works for pretty much anybody on the planet – gift cards.  What are gift cards and how do they work Gift cards are cards from a

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5 Ways To Keep Guests Coming Back to Your Hotel

Planning a holiday? Hop onto Google and search for the best hotel deals in the destination of your choice and you’ll see a plethora of choices. Or just drive through town and you’ll see hotels mushrooming on every corner of the street. We’re spoilt for choice and in consequence, hoteliers have always been in a constant struggle to keep their guests loyal. The digital advancement has undoubtedly reshaped our marketplace and changed the face of consumer behavior. From the ease

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What Are Consumers Looking For When Dining In Upscale Restaurants?

If there’s one thing we’re all sure of, it’s the fact that the dining scene is more competitive than ever across the world. We’re able to witness cafés, fast food joints, bars, and all types of F&B outlets in a constant head-to-head battle with their own kind. It’s an unceasing battle between brands to see who can offer the best customer experience.  These days, consumers are willing to pay more for better experiences. A study conducted by PwC revealed that

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4 Benefits Of Having First-Class Customer Experience Strategy

Long gone are the days where you can rely on products or services alone to sustain a business. Competition is getting stiffer by the day, and businesses need to constantly be on their toes in order to stay afloat or be prepared to be swept away by the ever-changing economic waves. Consumers are being empowered by technological advancement every passing minute. The digital revolution has enabled them to be able to access information in a single click of a button,

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