Author: Gowri

Content marketing specialist @ Eber. Strongly believes that blog posts should be fun to read – no matter what the topic. Currently learning Spanish because her favourite football team is Real Madrid.

For enquiries, write to gowri@eber.co

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Many businesses have suffered the wrath of the Covid-19. People are panicking. Sales have dropped and some businesses even had to lay off their staff. What can businesses do to stay ahead of this predicament and continue to rake in revenue? We ask Savill’s Associate Director of Retail – Mr. Murlidhar Menon. Mr. Murli has…

Read More Retail Expert Shares Tips On How Businesses Can Stay Ahead Amidst Panic

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As a business owner or marketer, you are aware that acquiring new customers is way more expensive than retaining one.  Therefore, you are always looking for ways to build long lasting relationships with customers that are already fans of your business.  By building a relationship with them, you are turning your regular customers into loyal…

Read More 5 Ways To Build Long Lasting Customer Relationships

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Customers today are spoilt for choice – thanks to the power of the internet. Just a simple Google search will reveal 20 different stores selling the same products for about the same price.  So how do you make sure that your brand stands out from the crowd?  Why should people pick you over a sea…

Read More What Is Brand Advocacy & How Can It Help Your Business?

lady on ipad crunching data lady on ipad crunching data

We hear so much about data.  Collect data. Analyse data. Capture this. Capture that. Data, data, data.  Before we go into the importance of data, let’s take a step back and look at what it means.  What is data?  Data is information, especially facts or numbers, collected to be examined and considered and used to…

Read More 6 Simple And Practical Ways To Increase Sales Using Data

difference between crm and cxm difference between crm and cxm

Do these words sound confusing to you? Do you know the difference between the two and how they can help with your business? What is CRM? CRM stands for customer relationship management. Without CRM, it will be almost impossible for you to get to know your customers. Sure, you may recognise them as a familiar…

Read More What’s The Difference Between CRM & CXM?

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Are you currently running a business and hoping to boost your revenue?  Well, as it turns out, it’s not that difficult to do! According to the Personal MBA by Josh Kaufman, there are four main ways you can increase revenue for your business: 1. Increase the number of customers 2. Increase the average transaction size …

Read More 4 Ways To Boost Revenue For Your Business

deliver good cxm deliver good cxm

We keep hearing the words customer experience management these days. Marketers are obsessed with it. Businesses are adapting to it. Wait – what does it mean? What is consumer experience management?  Before we dive into customer experience management, we have to first understand what consumer experience is.  Consumer experience, also known as customer experience, can…

Read More What Is Consumer Experience Management (CXM)?

good consumer experience leads to happy customers good consumer experience leads to happy customers

What is consumer experience?  Consumer experience is about how a customer feels during and after interacting with your brand.  We’re all customers every day. Right from the time we buy our coffee in the morning, get into a cab, or a train, or a bus, to buying lunch, heading home.  Every single transaction we make…

Read More What Is Consumer Experience And Why You Should Obsess Over It

customer experience stats customer experience stats

Customers are getting smarter each year – and becoming more demanding.  Great products and prices are not enough if you want to stand out from your competitors and be every customers’ first choice.  You need to make sure customers are delighted when they shop with you.  How do you do that? By giving them the…

Read More 5 Consumer Experience Stats You Need To Know As A Business Owner

london pub using facial recognition to serve customers london pub using facial recognition to serve customers

It’s frustrating, isn’t it? How many times have you queued up at a bar only to be shoved about and end up being pushed to the back by a bigger, stronger person? What’s worse is that the bartender can’t seem to remember who came first and who jumped the line. A pub in London decided…

Read More This Bar In London Uses Facial Recognition To Show Bartenders Who Came First