Author: Gowri

Content marketing specialist @ Eber. Can and will write all day, every day. Strongly believes that blog posts should be fun – no matter what the topic. Currently learning Spanish because her favourite football team is Real Madrid.

For enquiries, write to gowri@eber.co

Fresh Meats in Queensland, Australia Fresh Meats in Queensland, Australia

For most businesses, battling a pandemic is unprecedented. Should you give more discounts? Should you move everything online? Throw in free gifts? What should you be telling your customers? There are so many questions. Wouldn’t it be nice to speak to someone who is doing a good job in handling this? This week, we catch…

Read More Interview: Queensland’s Fresh Meats Reveal Game Plan To Battle Covid-19

beef and liberty beef and liberty

Covid-19 has totally changed the way businesses operate and communicate with customers.  Many businesses have been forced to make some drastic changes to their operating hours.  Many businesses also had to take their businesses online and change the way that they have been communicating with their customers.  In these trying times, it is extremely important…

Read More How These Brands Prioritised Customers During Covid 19

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To date, there are about 785,777 registered Covid-19 cases worldwide.  Of these cases, 582,355 are still active cases.  Many countries have resorted to either a full or partial lockdown to curb the spread of Covid-19.  Another effective way to address this is by contact tracing – an effective method in tracing individuals who is infected…

Read More Eber Launch Contact Tracing To Help Business Owners Fight Covid-19

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In a move to combat the contagious coronavirus, Singapore has launched a contact tracing mobile app called Trace Together. The app works by exchanging short distance Bluetooth signal between phones to detect other users in close proximity. The app will then store this information. When person A tests positive for coronavirus, authorities can use the…

Read More Singapore Launches Contact Tracing App To Battle Covid-19

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When Covid-19 struck, many businesses took a hit. Especially when government around the world started ordering businesses to close and people to stay home. However, this doesn’t have to spell the end for you as a business owner. This is the perfect opportunity for you to reach out to your customers and let them know…

Read More Here’s How Grab Engaged With Customers During Covid-19

customer experience trends 2020 by Freshworks customer experience trends 2020 by Freshworks

A recent webinar by Freshworks revealed 8 customer experience (CX) trends for 2020. These trends are the result of researches, studies, analysis, and speaking to a number of experts in the field. Freshworks is an online cloud-based customer service software providing helpdesk support with all smart automations to get things done faster.  As a business…

Read More Freshworks: 8 CX Trends To Win Customers For Life

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Many businesses have suffered the wrath of the Covid-19. People are panicking. Sales have dropped and some businesses even had to lay off their staff. What can businesses do to stay ahead of this predicament and continue to rake in revenue? We ask Savill’s Associate Director of Retail – Mr. Murlidhar Menon. Mr. Murli has…

Read More Retail Expert Shares Tips On How Businesses Can Stay Ahead Amidst Panic

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As a business owner or marketer, you are aware that acquiring new customers is way more expensive than retaining one.  Therefore, you are always looking for ways to build long lasting relationships with customers that are already fans of your business.  By building a relationship with them, you are turning your regular customers into loyal…

Read More 5 Ways To Build Long Lasting Customer Relationships

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Customers today are spoilt for choice – thanks to the power of the internet. Just a simple Google search will reveal 20 different stores selling the same products for about the same price.  So how do you make sure that your brand stands out from the crowd?  Why should people pick you over a sea…

Read More What Is Brand Advocacy & How Can It Help Your Business?

lady on ipad crunching data lady on ipad crunching data

We hear so much about data.  Collect data. Analyse data. Capture this. Capture that. Data, data, data.  Before we go into the importance of data, let’s take a step back and look at what it means.  What is data?  Data is information, especially facts or numbers, collected to be examined and considered and used to…

Read More 6 Simple And Practical Ways To Increase Sales Using Data