Author: Gowri

Content marketing specialist @ Eber. Can and will write all day, every day. Strongly believes that blog posts should be fun – no matter what the topic. Currently learning Spanish because her favourite football team is Real Madrid.

customer experience trends 2020 by Freshworks customer experience trends 2020 by Freshworks

A recent webinar by Freshworks revealed 8 customer experience (CX) trends for 2020. These trends are the result of researches, studies, analysis, and speaking to a number of experts in the field. Freshworks is an online cloud-based customer service software providing helpdesk support with all smart automations to get things done faster.  As a business…

Read More Freshworks: 8 CX Trends To Win Customers For Life

Post thumbnail

Many businesses have suffered the wrath of the Covid-19. People are panicking. Sales have dropped and some businesses even had to lay off their staff. What can businesses do to stay ahead of this predicament and continue to rake in revenue? We ask Savill’s Associate Director of Retail – Mr. Murlidhar Menon. Mr. Murli has…

Read More Retail Expert Shares Tips On How Businesses Can Stay Ahead Amidst Panic

retail store Yacth 21 in Singapore retail store Yacth 21 in Singapore

Customer loyalty and brand advocacy play a major role in contributing to a brand’s overall sales. As a retailer, increased loyalty among your customers can do wonders for your retail business.  A well-designed customer engagement strategy can lead to recurring sales and increased profits for your retail brand.  60% of retailers are using a loyalty…

Read More What Can A Well-Designed Loyalty Program Do For Retail Brands?

Post thumbnail

As a business owner or marketer, you are aware that acquiring new customers is way more expensive than retaining one.  Therefore, you are always looking for ways to build long lasting relationships with customers that are already fans of your business.  By building a relationship with them, you are turning your regular customers into loyal…

Read More 5 Ways To Build Long Lasting Customer Relationships

Post thumbnail

Customers today are spoilt for choice – thanks to the power of the internet. Just a simple Google search will reveal 20 different stores selling the same products for about the same price.  So how do you make sure that your brand stands out from the crowd?  Why should people pick you over a sea…

Read More What Is Brand Advocacy & How Can It Help Your Business?

marketers discussing a customer loyalty program for their business marketers discussing a customer loyalty program for their business

Why do I need a customer loyalty or membership program? Do they really work?  Those are some of the most frequently asked questions. To answer the latter, yes they do work. Many studies have been done to show that loyalty programs are proven to help businesses grow revenue.  A loyalty increase of 7% can boost…

Read More 5 Benefits of Having A Customer Loyalty Program

lady on ipad crunching data lady on ipad crunching data

We hear so much about data.  Collect data. Analyse data. Capture this. Capture that. Data, data, data.  Before we go into the importance of data, let’s take a step back and look at what it means.  What is data?  Data is information, especially facts or numbers, collected to be examined and considered and used to…

Read More 6 Simple And Practical Ways To Increase Sales Using Data

difference between crm and cxm difference between crm and cxm

Do these words sound confusing to you? Do you know the difference between the two and how they can help with your business? If you don’t, we got you covered. What is CRM? CRM stands for customer relationship management. Without CRM, it will be almost impossible for you to get to know your customers. Sure,…

Read More What’s The difference Between CRM & CXM?

Post thumbnail

Are you currently running a business and hoping to boost your revenue?  Well, as it turns out, it’s not that difficult to do! According to the Personal MBA by Josh Kaufman, there are four main ways you can increase revenue for your business: 1. Increase the number of customers 2. Increase the average transaction size …

Read More 4 Ways To Boost Revenue For Your Business

deliver good cxm deliver good cxm

We keep hearing the words customer experience management these days. Marketers are obsessed with it. Businesses are adapting to it. Wait – what does it mean? What is consumer experience management?  Before we dive into customer experience management, we have to first understand what consumer experience is.  Consumer experience, also known as customer experience, can…

Read More What Is Consumer Experience Management (CXM)?