Author: Gowri

Content marketing specialist @ Eber. Can and will write all day, every day. Strongly believes that blog posts should be fun – no matter what the topic. Currently learning Spanish because her favourite football team is Real Madrid.

For enquiries, write to gowri@eber.co

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Moving into the second quarter of 2020, no one expected the whole world to be struck with a pandemic. No one could have predicted that countries would go into lockdown, businesses will have to move online to survive, and employees would have to work from home for months. Some businesses struggled to keep up, while…

Read More How To Prepare Your Business For A Crisis In The Future

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The coronavirus pandemic has definitely forced business owners to think out of the box in order to keep their businesses running. One advice that has been given by marketing and retail experts over and over again is to keep in touch with your customers and engage with them regularly. Some experts also suggest that business…

Read More Brands Integrated With Loyalty Programs Set To Come Out Stronger

simon sinek simon sinek

Author of the bestselling book “Start With Why” Simon Sinek said in a recent video that there is “no going back to normal”. The recent pandemic has forced many businesses to close down. However, according to Simon Sinek, business owners can overcome this by adopting an “infinite mindset”. “What an infinite mindset does it that…

Read More There Is No Going Back To Normal, Says Simon Sinek

how to engage with customers during a pandeemic? how to engage with customers during a pandeemic?

By now, we’ve all heard marketing experts say that this is THE TIME to engage and nurture your customers. Keep in touch with them. Don’t neglect them. Take care of them now – more than ever. You have meetings to discuss customer engagement ideas and you’re armed with a fancy consumer experience management (CXM) tool…

Read More How To Communicate With Customers During A Pandemic

beercloud ireland beercloud ireland

Who would have thought that a pandemic would strike and we would all have to stay home for months? It’s hard for us and it’s even harder for business owners. Many business owners around the world had to come up with creative ways to continue serving customers and keep their business going. In Ireland, Dead…

Read More ‘BeerCloud’ Launched In Ireland To Sell Irish Craft Beers Direct To Customers

food served at classified group food served at classified group

The recent pandemic that swept the world showed no mercy to anyone. Especially to business owners all around the world – big or small. Classified Group of Hong Kong was no exception to the wrath of Covid 19. With 9 restaurants and 2 cafes under their wings, they had to act swiftly and make unprecedented…

Read More Businesses Must Unite & Stand Together: Hong Kong’s Classified Group

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Customers of today expect a lot from brands and businesses. They want quick answers and fixes.  They need something – they take out their phone and buy it online immediately. It can be a new dress, a TV, diapers, headphones, pillows, and more.  Which is why you need to make sure there is little to…

Read More How to Eliminate Customer Friction & Boost Revenue

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Iman Shoppe Bookstore is just one of the many businesses that were forced to take their business 100% online. They had to close down their physical store due to the Restricted Movement Order (RMO) by Malaysia’s Prime Minister Muhyiddin Yassin. Ms. Arinah, Marketing Manager from Iman Shoppe Bookstore Sdn. Bhd. tells Eber how they overcame…

Read More Iman Shoppe Interview: Customer-First Approach Crucial In Fighting Pandemic

Jungle House honey Jungle House honey

Jungle House‚Äôs journey began 12 years ago.  The brand was built with a clear vision in mind – to deliver delicious honey to the world, one cup at a time.  They went from selling honey through events and roadshows to a self-owned lifestyle store.  For more than a decade now, they have been serving customers…

Read More How Jungle House Used Their Online Store To Generate Revenue During The Pandemic

HM Coronavirus HM Coronavirus

Many fashion brands have either stopped or slowed down their production of apparel to help in the fight against Covid 19. Some are ramping up efforts to make and donate essential gears needed to curb the virus. High street fashion brands H&M and Zara are also hopping onboard to help fight the pandemic. H&M is…

Read More H&M And Zara Step Up To Help The World Fight Covid 19