Content marketing specialist @ Eber. Can and will write all day, every day. Strongly believes that blog posts should be fun - no matter what the topic. Currently learning Spanish because her favourite football team is Real Madrid.

6 Simple And Practical Ways To Increase Sales Using Data

lady on ipad crunching data

We hear so much about data.  Collect data. Analyse data. Capture this. Capture that. Data, data, data.  Before we go into the importance of data, let’s take a step back and look at what it means.  What is data?  Data is information, especially facts or numbers, collected to be examined and considered and used to help decision-making, or information in an electronic form that can be stored and used by a computer Cambridge Dictionary  Basically, it is information like facts

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What’s The difference Between CRM & CXM?

difference between crm and cxm

Do these words sound confusing to you? Do you know the difference between the two and how they can help with your business? If you don’t, we got you covered. What is CRM? CRM stands for customer relationship management. Without CRM, it will be almost impossible for you to get to know your customers. Sure, you may recognise them as a familiar face. But employing a CRM tool or software can help you get to know your customers on a

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4 Ways To Boost Revenue For Your Business

Are you currently running a business and hoping to boost your revenue?  Well, as it turns out, it’s not that difficult to do! According to the Personal MBA by Josh Kaufman, there are four main ways you can increase revenue for your business: 1. Increase the number of customers 2. Increase the average transaction size  3. Increase the frequency of transactions per customer 4. Raise your prices  Let’s take a look at how you can make this work for you:

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What Is Consumer Experience Management (CXM)?

deliver good cxm

We keep hearing the words customer experience management these days. Marketers are obsessed with it. Businesses are adapting to it. Wait – what does it mean? What is consumer experience management?  Before we dive into customer experience management, we have to first understand what consumer experience is.  Consumer experience, also known as customer experience, can be defined as, “The sum of all the interactions that a customer has with a company over the course of the relationship lifecycle. It also

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What Is Consumer Experience And Why You Should Obsess Over It

good consumer experience leads to happy customers

What is consumer experience?  Consumer experience is about how a customer feels during and after interacting with your brand.  We’re all customers every day. Right from the time we buy our coffee in the morning, get into a cab, or a train, or a bus, to buying lunch, heading home.  Every single transaction we make comes with an experience.  Your coffee was prepared super fast and the barista greeted you with a smile? Great experience.  The cab driver misread the

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5 Consumer Experience Stats You Need To Know As A Business Owner

customer experience stats

Customers are getting smarter each year – and becoming more demanding.  Great products and prices are not enough if you want to stand out from your competitors and be every customers’ first choice.  You need to make sure customers are delighted when they shop with you.  How do you do that? By giving them the best consumer experience of course.  In 2020, customer experience is not something that you can brush off and put somewhere on your ‘KIV’ list. It

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This Bar In London Uses Facial Recognition To Show Bartenders Who Came First

london pub using facial recognition to serve customers

It’s frustrating, isn’t it? How many times have you queued up at a bar only to be shoved about and end up being pushed to the back by a bigger, stronger person? What’s worse is that the bartender can’t seem to remember who came first and who jumped the line. A pub in London decided to put an end to this by implementing an artificial intelligence powered solution. This pub is using a facial recognition method that identifies customers. It

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7 Surefire Ways To Elevate Customer Experience In 2020

satisfied customer who received good customer experience

Moving in 2020, customer experience should be on top of your list.  With stiff competition and customers being able to interact with brands at the snap of a finger, customer experience is what will set you apart from your competitors.  Customers are getting smarter and therefore also quicker to walk away when you don’t meet their expectations.  So, as a business owner, what can you do to elevate your customer experience game? How to give customers an experience that will

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2020 Customer Behaviour Trends & Predictions From Shep Hyken

Shep Hyken giving a speech on customer service

What is customer experience?  Customer experience is about how a customer feels during and after interacting with your brand.  Hubspot defines customer experience as the following:  The best way to define customer experience is as the impression you leave with your customer, resulting in how they think of your brand, across every stage of the customer journey.  Year by year, customer experience has become increasingly important to businesses. This is due to the rise of smartphones and technology — and

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4 Reasons Why Your Small Business Could Use A Loyalty Program (+Ideas)

two boys chatting in a small hostel

Most small business owners think they do not need a loyalty program.  They often say things like,  “We do not have the budget” “We can’t do this, it’s too difficult”  “We’re only a small business. Not sure if this is something we need”  Small or big business, the goal is the same: to get more customers and make more money.  To get new customers, you’d invest in some form of marketing and advertising.  To convert those new customers into recurring

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