Author: Gowri

Content marketing specialist @ Eber. Can and will write all day, every day. Strongly believes that blog posts should be fun – no matter what the topic. Currently learning Spanish because her favourite football team is Real Madrid.

For enquiries, write to gowri@eber.co

how to measure customer satisfaction how to measure customer satisfaction

What does customer satisfaction mean?  Customer satisfaction is the end goal of any business.  It’s about how satisfied customers are about your product or service.  Did they get what they wanted? Did your product or service solve their problems? Most importantly, are they happy enough to go back to your store?  96% of consumers say…

Read More How To Measure Customer Satisfaction In 4 Easy Steps

retail store Yacth 21 in Singapore retail store Yacth 21 in Singapore

Customer loyalty and brand advocacy play a major role in contributing to a brand’s overall sales. As a retailer, increased loyalty among your customers can do wonders for your retail business.  A well-designed customer engagement strategy can lead to recurring sales and increased profits for your retail brand.  60% of retailers are using a loyalty…

Read More What Can A Well-Designed Loyalty Program Do For Retail Brands?

marketers discussing a customer loyalty program for their business marketers discussing a customer loyalty program for their business

Why do I need a customer loyalty or membership program? Do they really work?  Those are some of the most frequently asked questions. To answer the latter, yes they do work. Many studies have been done to show that loyalty programs are proven to help businesses grow revenue.  A loyalty increase of 7% can boost…

Read More 5 Benefits of Having A Customer Loyalty Program

cx interview with Ethan Beute cx interview with Ethan Beute

Customer experience is everything, they say. Experience determines whether or not a customer will seek you out and shop with you again. But not everyone understands how to make it work for them. How important is customer experience in 2020? Can businesses choose to ignore CX? What are the repercussions if they do? We turn…

Read More Interview: Ethan Beute Talks CX Budget & Strategies For 2020

Hans Gill Tatler Awards Hans Gill Tatler Awards

Customers are important in any kind of business. More so when you’re running a restaurant. You want every customer to leave your restaurant with an excellent customer experience – raving about how the waiters politely greeted them, how the chef accommodated to their difficult requests, how the food arrived within a reasonable time even though…

Read More Award-Winning Restaurant Owner Reveals Secret To Customer Retention

customer experience and loyalty statistics customer experience and loyalty statistics

Delivering excellent customer experience can ensure repeat customers and increased revenue for you.  But how do you make sure have an excellent experience when shopping with you?  Is your messaging consistent across all channels? Do you engage with customers on a regular basis – or only when you want to sell something?  Is it important…

Read More 10 Powerful Customer Experience Statistics That You Need To Know In 2020

woman checking her emails woman checking her emails

As a business owner in 2020, you know that sending emails to your customers is important. You have collected emails from your customers and stored them in a database. Once in a while, you send them a newsletter to update them about new products you’re offering. But that’s not enough. Emails are a goldmine and…

Read More Types Of Emails To Send To Your Customers If You Run An Online Business

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One of the easiest and most effective ways to acquire new customers is through referrals. Also known as referral marketing, it means promoting your products and services to new customers through recommendations. This recommendations are done by your existing customers, loyal customers, and brand advocates. Basically, it is done through word-of-mouth, which is also known…

Read More 5 Customer Referral Ideas For Any Business

sundar pichai interview on the verge sundar pichai interview on the verge

Covid 19 forced a lot of businesses think out of the box in order to keep surviving. Many business owners had to refine their products and services – not only to compete against their competitors, but against a fatal pandemic that has people afraid to leave their homes. Google, despite being a tech giant, was…

Read More Sundar Pichai On How Covid 19 Helped To Improve Google Meet

7 eleven loyalty program in malaysia 7 eleven loyalty program in malaysia

Renowned chain of convenience stores, 7-Eleven has finally launched a loyalty program for their customers. This e-loyalty program will be available via an app called My7E – and it is available for their customers in Malaysia. Customers who register as members can collect points using the B Infinite card and pay using Razer Pay within the…

Read More 7-Eleven Launches E-Loyalty Program (And You Get Free Slurpees!)