Content marketing specialist @ Eber. Can and will write all day, every day. Strongly believes that blog posts should be fun - no matter what the topic. Currently learning Spanish because her favourite football team is Real Madrid.

How These Brands Prioritised Customers During Covid 19

beef and liberty

Covid-19 has totally changed the way businesses operate and communicate with customers.  Many businesses have been forced to make some drastic changes to their operating hours.  Many businesses also had to take their businesses online and change the way that they have been communicating with their customers.  In these trying times, it is extremely important that you don’t neglect your customers and continue to communicate with them.  For most businesses, this is where having a loyalty program came in extremely

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Eber Launch Contact Tracing To Help Business Owners Fight Covid-19

To date, there are about 785,777 registered Covid-19 cases worldwide.  Of these cases, 582,355 are still active cases.  Many countries have resorted to either a full or partial lockdown to curb the spread of Covid-19.  Another effective way to address this is by contact tracing – an effective method in tracing individuals who is infected with Covid-19.  In fact, researchers have advocated the use of digital contact tracing in battling this deadly virus.  What is contact tracing?  Contact tracing is

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Singapore Launches Contact Tracing App To Battle Covid-19

In a move to combat the contagious coronavirus, Singapore has launched a contact tracing mobile app called Trace Together. The app works by exchanging short distance Bluetooth signal between phones to detect other users in close proximity. The app will then store this information. When person A tests positive for coronavirus, authorities can use the app to track down everyone who has been in close proximity with person A. This makes it easier to track down users who may be

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Here’s How Grab Engaged With Customers During Covid-19

When Covid-19 struck, many businesses took a hit. Especially when government around the world started ordering businesses to close and people to stay home. However, this doesn’t have to spell the end for you as a business owner. This is the perfect opportunity for you to reach out to your customers and let them know you care. Send them personalised messages and care packages. If you need some ideas, here are some ways that Grab Malaysia engaged with their customers

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Freshworks: 8 CX Trends To Win Customers For Life

customer experience trends 2020 by Freshworks

A recent webinar by Freshworks revealed 8 customer experience (CX) trends for 2020. These trends are the result of researches, studies, analysis, and speaking to a number of experts in the field. Freshworks is an online cloud-based customer service software providing helpdesk support with all smart automations to get things done faster.  As a business owner, here are the 8 CX trends for you to focus on this year: Make customer service your competitive edge  Your business needs to revolve

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Retail Expert Shares Tips On How Businesses Can Stay Ahead Amidst Panic

Many businesses have suffered the wrath of the Covid-19. People are panicking. Sales have dropped and some businesses even had to lay off their staff. What can businesses do to stay ahead of this predicament and continue to rake in revenue? We ask Savill’s Associate Director of Retail – Mr. Murlidhar Menon. Mr. Murli has been working with renowned retail brands for at least twenty years.  His expertise include retail services, consulting, planning, leasing, research, tenant rep, and much more. 

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What Can A Well-Designed Loyalty Program Do For Retail Brands?

retail store Yacth 21 in Singapore

Customer loyalty and brand advocacy play a major role in contributing to a brand’s overall sales. As a retailer, increased loyalty among your customers can do wonders for your retail business.  A well-designed customer engagement strategy can lead to recurring sales and increased profits for your retail brand.  60% of retailers are using a loyalty program as a tool to track consumer activity across the omnichannel purchasing journey   Retail TouchPoints Using a comprehensive customer engagement tool can help retail

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5 Ways To Build Long Lasting Customer Relationships

As a business owner or marketer, you are aware that acquiring new customers is way more expensive than retaining one.  Therefore, you are always looking for ways to build long lasting relationships with customers that are already fans of your business.  By building a relationship with them, you are turning your regular customers into loyal customers.  These loyal customers can be the prime drivers of your business revenue – if you handle them correctly.  So how do you go about

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What Is Brand Advocacy & How Can It Help Your Business?

Customers today are spoilt for choice – thanks to the power of the internet. Just a simple Google search will reveal 20 different stores selling the same products for about the same price.  So how do you make sure that your brand stands out from the crowd?  Why should people pick you over a sea of choices out there?  Customer experience is key  One of the ways to easily stand out among your competitors is by providing a seamless customer

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5 Benefits of Having A Customer Loyalty Program

marketers discussing a customer loyalty program for their business

Why do I need a customer loyalty or membership program? Do they really work?  Those are some of the most frequently asked questions. To answer the latter, yes they do work. Many studies have been done to show that loyalty programs are proven to help businesses grow revenue.  A loyalty increase of 7% can boost lifetime profits per customer by as much as 85%, and a loyalty increase of 3% can correlate to a 10% cost reduction Brand Keys “But

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