Denissa Goh is a Public Relations and Content Manager for Eber, based in Kuala Lumpur. The former journalist and flight attendant is an ESFJ personality type who has a keen eye for luxury fashion and enjoys intelligent conversations. Apart from being a gym rat who often counts her daily calorie intake, she cannot resist great coffee and whisky. Besides being an article churning machine, she also functions as that annoying office colleague who types really loudly on her keyboard because of her long acrylic fingernails. You can reach Denissa at

5 Ways To Keep Guests Coming Back to Your Hotel

Planning a holiday? Hop onto Google and search for the best hotel deals in the destination of your choice and you’ll see a plethora of choices. Or just drive through town and you’ll see hotels mushrooming on every corner of the street. We’re spoilt for choice and in consequence, hoteliers have always been in a constant struggle to keep their guests loyal. The digital advancement has undoubtedly reshaped our marketplace and changed the face of consumer behavior. From the ease

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What Are Consumers Looking For When Dining In Upscale Restaurants?

If there’s one thing we’re all sure of, it’s the fact that the dining scene is more competitive than ever across the world. We’re able to witness cafés, fast food joints, bars, and all types of F&B outlets in a constant head-to-head battle with their own kind. It’s an unceasing battle between brands to see who can offer the best customer experience.  These days, consumers are willing to pay more for better experiences. A study conducted by PwC revealed that

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4 Benefits Of Having First-Class Customer Experience Strategy

Long gone are the days where you can rely on products or services alone to sustain a business. Competition is getting stiffer by the day, and businesses need to constantly be on their toes in order to stay afloat or be prepared to be swept away by the ever-changing economic waves. Consumers are being empowered by technological advancement every passing minute. The digital revolution has enabled them to be able to access information in a single click of a button,

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4 Ways Loyalty Programs Can Boost Your Business

customers walking past a store in a shopping mall

I’ve always emphasized that a loyalty program can do more than just issuing rewards to your loyal customers. Be it for a restaurant, retail outlet, or hotel, loyalty programs are not only beneficial towards consumers, but businesses as well. The ideal loyalty program should benefit both the business and consumer. Here are four ways a loyalty program can complete your business: It drives brand loyalty. This one requires no explanation; it’s the core of any loyalty program. Customers are attracted

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Is Personalisation Important In Marketing? Yes, So Much!

customer rewards personalisation

You’ve probably seen some great examples of how the bulk sending of eDMs can feel so personalised and intimate when opened by each individual reader. But the kind of personalisation I’m talking about goes beyond just addressing each reader by their name. Think curated playlists on Spotify, TV series on Netflix, and more. The possibilities are boundless. Let’s Get Personal… We live in a world where brands are getting more and more competitive when it comes to grabbing the attention

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6 Reasons Why Gift Cards Are Important To Your Business

You’ve seen them over the counter tops in Starbucks when you’re paying for your iced latte, sometimes designed to relevant festive themes throughout the year. You’ve probably purchased one before for yourself, or as a gift to a friend. You may or may not know this but the demand in the gift card market has been reported to secure a steady increase over the years, with a 10% average annual growth rate. To put it into perspective, the global digital

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Here’s Why You Need To Start Using Gamification In Your Marketing Plans

Recently I headed for my usual manicure appointment and upon payment, the cashier informed me that my purchases for that day entitled me to a reward from a quick spin-the-wheel session. It took me by surprise and I couldn’t be any happier. The familiar adrenaline rush hit me as I spun the wheel, my eyes anxiously tracing each wedge that passes through the needle as it rotates. Pedicure worth $30… 10% discount… $20 voucher… 50% discount… And finally, the needle

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EDM Marketing: Tips, Benefits & How-To

man reading email

Electronic Direct Mail, or better known as EDM, are typically used by businesses for marketing purposes. EDM campaigns focuses on sending out email blasts, allowing you to directly communicate your marketing messages by mass emailing your customers via an email database. Isn’t that called email marketing? Well, kinda. But technically, no. EDMs include more than just the simple concept of email communication we’re all familiar with. They usually incorporate the use of cross-media channels to reinforce their overall campaign message.

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How To Create Rewards That Deliver Value

More often than not, business owners fail to grasp the importance of giving rewards to their loyal customers.  Whether it’s because they feel it’s a waste of their resources or they’re worried it would not translate into profitable results —but I cannot emphasize enough that a little giving can actually go a long way. Apart from offering great products and delivering good services, rewarding your loyal customers is also a pivotal factor in attracting recurring revenue for your business. We’ve

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Why Are You Still Putting Off Your Loyalty Program?

Remember the time you made a promise to sign yourself up at a gym? Or that very fancy diary you bought because you vowed to be better at managing your work? What about that meal planner app you downloaded because you swore to bring healthier lunch boxes to work every day for the rest of the year? I could go on (obviously due to experience). Think procrastinating studies, going for a medical check up, or even getting insurance. These are

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