Great food attracts new customers. Great service keeps them coming back for more. We know that serving great food is an important element in running an F&B business. But many take that for granted and tend to neglect the service part of it. It shouldn’t be one or the other; great food and great service…Read More 6 Essentials You Need To Run A Restaurant (And Keep Customers Coming Back!)
Planning a holiday? Hop onto Google and search for the best hotel deals in the destination of your choice and you’ll see a plethora of choices. Or just drive through town and you’ll see hotels mushrooming on every corner of the street. We’re spoilt for choice and in consequence, hoteliers have always been in a…Read More 5 Ways To Keep Guests Coming Back to Your Hotel
If there’s one thing we’re all sure of, it’s the fact that the dining scene is more competitive than ever across the world. We’re able to witness cafés, fast food joints, bars, and all types of F&B outlets in a constant head-to-head battle with their own kind. It’s an unceasing battle between brands to see…Read More What Are Consumers Looking For When Dining In Upscale Restaurants?
Long gone are the days where you can rely on products or services alone to sustain a business. Competition is getting stiffer by the day, and businesses need to constantly be on their toes in order to stay afloat or be prepared to be swept away by the ever-changing economic waves. Consumers are being empowered…Read More 4 Benefits Of Having First-Class Customer Experience Strategy
I’ve always emphasized that a loyalty program can do more than just issuing rewards to your loyal customers. Be it for a restaurant, retail outlet, or hotel, loyalty programs are not only beneficial towards consumers, but businesses as well. The ideal loyalty program should benefit both the business and consumer. Here are four ways a…Read More 4 Ways Loyalty Programs Can Boost Your Business
You’ve probably seen some great examples of how the bulk sending of EDMs can feel so personalised and intimate when opened by each individual reader. But the kind of personalisation I’m talking about goes beyond just addressing each reader by their name. Think curated playlists on Spotify, TV series on Netflix, and more. The possibilities…Read More Is Personalisation Important In Marketing? Yes, So Much!
You’ve seen them over the counter tops in Starbucks when you’re paying for your iced latte, sometimes designed to relevant festive themes throughout the year. You’ve probably purchased one before for yourself, or as a gift to a friend. You may or may not know this but the demand in the gift card market has…Read More 6 Reasons Why Gift Cards Are Important To Your Business
Recently I headed for my usual manicure appointment and upon payment, the cashier informed me that my purchases for that day entitled me to a reward from a quick spin-the-wheel session. It took me by surprise and I couldn’t be any happier. The familiar adrenaline rush hit me as I spun the wheel, my eyes…Read More Here’s Why You Need To Start Using Gamification In Your Marketing Plans
Electronic Direct Mail, or better known as EDM, are typically used by businesses for marketing purposes. EDM campaigns focuses on sending out email blasts, allowing you to directly communicate your marketing messages by mass emailing your customers via an email database. Isn’t that called email marketing? Well, kinda. But technically, no. EDMs include more than…Read More EDM Marketing: Tips, Benefits & How-To
More often than not, business owners fail to grasp the importance of giving rewards to their loyal customers. Whether it’s because they feel it’s a waste of their resources or they’re worried it would not translate into profitable results —but I cannot emphasize enough that a little giving can actually go a long way. Apart…Read More How To Create Rewards That Deliver Value